Launch Across America Returns: ARM & HAMMER™ Baking Soda Rocket Day Prepares for Take-Off on October 9

Audio By Carbonatix

EWING, N.J.--(BUSINESS WIRE)--Oct 8, 2025--

Building on the success of its inaugural 2024 educational campaign, ARM & HAMMER Baking Soda is taking Baking Soda Rocket Day to new heights on Thursday, October 9, 2025. The second annual nationwide event invites students across the U.S. to launch their own baking soda bottle rockets while sparking curiosity in STEAM (Science, Technology, Engineering, Arts, and Mathematics). Baking Soda Rocket Day empowers students and parents to explore STEAM using ARM & HAMMER Baking Soda and other everyday household items.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20251008143245/en/

Partnering with Emily Calandrelli (“ The Space Gal” ), Blue Origin's Club for the Future, Space Center Houston, Kennedy Space Center Visitor Complex, and U.S. Space and Rocket Center, the initiative is designed to spark curiosity through hands-on science, with materials already found around the home, and inspire students to imagine their place in the future of space exploration. This year, Baking Soda Rocket Day expands to three flagship schools – in Queens, NY (PS127 Aerospace School), Houston, TX (Herrera Elementary), and Trenton, NJ (Paul Robeson Elementary) – along with 18,000 additional classrooms across the country.

“Baking Soda Rocket Day isn’t just about launching rockets, it’s about launching futures,” said Aaron Greengard, Senior Brand Manager of ARM & HAMMER Baking Soda. “Our goal is to give kids an accessible and exciting way to explore STEAM using materials they already have at home or in the classroom. By combining the everyday magic of baking soda with hands-on creativity, we hope to spark curiosity, build confidence, and inspire the next generation of scientists, engineers, artists, and innovators.”

Star Power in the Classroom

Aerospace engineer, best-selling author and Emmy-nominated television host, Emily Calandrelli returns for the second year, leading an in-person launch at the Queens flagship school and debuting a new instructional video for classrooms to participate nationwide. Her interactive experiment demonstrates how creativity, science, and perseverance work hand-in-hand in STEAM careers.

“After seeing the energy and excitement from students last year, I couldn’t be more thrilled to be back for year two of Baking Soda Rocket Day,” said Calandrelli. “This October also marks nearly one year since I had the life-changing opportunity to experience space myself. Sharing that perspective with students – and showing them how big their futures can be – makes this celebration even more meaningful.”

In Houston, former NASA astronaut Mike Foreman will appear in partnership with Space Center Houston to inspire local students with firsthand stories of space exploration and encourage them to pursue STEAM pathways. Foreman will also guide students through the rocket experiment as a way to teach how scientific principles connect to real-world space exploration.

“I'm excited to share my journey of becoming an astronaut, and living and working in space,” said Foreman. "Students are eager to learn and contribute. These young minds are the future of our workforce, and their passion for STEAM will fuel the discoveries and solutions that shape tomorrow’s world."

In Cape Canaveral, at Kennedy Space Center Visitor Complex, local students will not only build and launch their own baking soda rockets but will also take part in a variety of STEAM-focused activities and experiments.

“At Kennedy Space Center Visitor Complex, one of our core missions is introducing the next generation of explorers to STEAM education through hands-on experiences. Baking Soda Rocket Day aligns seamlessly with this mission,” said Therrin Protze, Chief Operating Officer, Kennedy Space Center Visitor Complex. “We are thrilled to partner with ARM & HAMMER Baking Soda for this exciting educational celebration.”

The U.S. Space & Rocket Center’s education team has partnered with ARM & HAMMER Baking Soda to extend its science education mission. “Our partnership with ARM & HAMMER Baking Soda helps us expand our STEAM lessons into teachers’ classrooms and home-learning environments,” Joseph Vick, Director of Museum Education at the Rocket Center, said. “Our educational missions align as we inspire students to reach for the stars through science while having fun.”

Messages That Reach the Stars

For 2025, ARM & HAMMER is teaming up with Club for the Future™ to bring its Message to the Stars campaign to Baking Soda Rocket Day. This year, students at the three participating flagship schools will write postcards that will fly aboard a future Blue Origin New Shepard mission and then will be stamped “flown to space” and returned to their creators. Participating classrooms nationwide will receive co-branded posters as they craft their own space-bound messages. Club for the Future will also have representatives onsite in Queens and Houston to participate in the bottle rocket experiment.

“At Club for the Future, we believe every student should have the opportunity to imagine their future in space,” said Heather Nelson, director, Club for the Future. “Through Baking Soda Rocket Day, students can create postcards that will actually travel to space and back, sparking imagination while connecting them to a real-life spaceflight.”

How to Get Involved

In its first year, Rocket Day engaged over 180,000 students nationwide. With expanded partnerships in 2025, ARM & HAMMER Baking Soda aims to inspire even more young explorers through the simple magic of science – and a spark of imagination.

To learn more about Baking Soda Rocket Day and discover how to get involved, parents and educators can visit BakingSodaRocket.com.

ARM & HAMMER Baking Soda is available online and at major retailers nationwide. For product information, visit armandhammer.com/baking-soda.

About ARM & HAMMER™

For more than 170 years, ARM & HAMMER™ continues to provide trusted and hardworking products consumers love. ARM & HAMMER™ has all your needs covered from cleaning and laundry to personal and oral care to pets. For more information, please visit https://www.armandhammer.com.

About Church & Dwight Co. Inc.

With a rich heritage of commitment to people and the planet for over 175 years, Church & Dwight is committed to conducting our operations in a sustainable and environmentally responsible manner using recycled materials in our cartons. We are continually assessing the impacts of our operations on the environment while developing, manufacturing, and marketing a broad range of consumer household, personal care and specialty products with sustainability efforts incorporated into our new product innovation including Arm & Hammer™, TheraBreath™, Vitafusion™, OxiClean™, Waterpik™, Orajel™, Hero™, Viviscal™, Zicam™, Batiste™, and L’il Critters™.

About Club for the Future

Founded by Blue Origin, Club for the Future is a nonprofit with the mission to inspire and mobilize future generations to pursue careers in STEAM (science, technology, engineering, arts, and math) for the benefit of Earth. The Club and its partners are doing this through the Postcards to Space program, providing space-focused lessons and events, and activating ambassadors around the world. To date, Club for the Future has engaged with millions of individuals through its programs, initiatives, and collaborations.

Follow @ClubforFuture on Instagram, Threads, Facebook, and X, and visit clubforfuture.org.

About Space Center Houston

Space Center Houston’s shared purpose is to bring people and space closer together. Over 1.3 million visitors and more than 250,000 students and educators visit each year to connect with the significance of space exploration to pursue a path in STEM or follow along as incredible feats of human spaceflight continue to make new discoveries. Space Center Houston is owned by the Manned Space Flight Education Foundation, a 501(c)3 nonprofit organization, and generates an annual $118M economic impact to the Greater Houston area. Space Center Houston is a Smithsonian Affiliate, the Official Visitor Center of NASA Johnson Space Center, and a Certified Autism Center. Learn more at spacecenter.org.

About Kennedy Space Center Visitor Complex

Go beyond imagination and into something real at Kennedy Space Center Visitor Complex, which was recently ranked as the number one attraction in the U.S. in Trip Advisor’s 2025 Traveler’s Choice Awards. Get up close to real flight flown artifacts, meet a veteran NASA astronaut, feel the rumble of a rocket launch, and so much more. Just 45 minutes from Orlando, Fla., Kennedy Space Center Visitor Complex opens daily at 9 a.m. with closing times varying by season. The popular two-day ticket, which can be used for up to six months from purchase and averages a cost of $45 per day, is now available for $91 per adult and $81 per child. Single-day admission is $77 per adult; $67 per child. For more information, call 877-313-2610 or visit www.KennedySpaceCenter.com.

About U.S. Space and Rocket Center

The U.S. Space & Rocket Center, a Smithsonian Affiliate, is home to Space Camp®, Space Camp® Robotics, Aviation Challenge®, U.S. Cyber Camp®, the Space Camp Institute® and the world-class INTUITIVE ® Planetarium. The Rocket Center has on display significant artifacts, including the National Historic Landmark Saturn V rocket, the Apollo 16 capsule, and the Pathfinder space shuttle full stack display. It is the Official Visitor Center for NASA Marshall Space Flight Center and a showcase for national defense technologies developed at the U.S. Army’s Redstone Arsenal.

View source version on businesswire.com:https://www.businesswire.com/news/home/20251008143245/en/

CONTACT: Media Contact:

Ashley McManus

[email protected]

KEYWORD: UNITED STATES NORTH AMERICA NEW YORK NEW JERSEY TEXAS

INDUSTRY KEYWORD: FAMILY SUPERMARKET CONSUMER PRESCHOOL FOOD/BEVERAGE PRIMARY/SECONDARY EDUCATION RETAIL SCIENCE CHILDREN AEROSPACE OTHER SCIENCE MANUFACTURING

SOURCE: ARM & HAMMER

Copyright Business Wire 2025.

PUB: 10/08/2025 01:04 PM/DISC: 10/08/2025 01:03 PM

http://www.businesswire.com/news/home/20251008143245/en