Thryv Introduces AI-Enabled Marketing Software for Home Services Businesses

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DALLAS--(BUSINESS WIRE)--Nov 4, 2025--

Thryv® Holdings, Inc. (NASDAQ:THRY), provider of the leading small business marketing and sales software platform, has launched a tailored growth marketing solution for home services businesses looking to scale. Using Thryv’s AI-driven automated software, these businesses can market their services to high-intent prospects and accelerate revenue growth.

“We work with over 15,000 home services businesses and the majority believe that achieving scale is the best way to combat the rising cost of doing business,” said Rees Johnson, Chief Product Officer at Thryv. “To scale, they need marketing. When they launch our ready-to-use automations, they bypass the need to hire an agency, write content, or test timing. Everything is built and optimized. While they’re out on jobs, prospects are submitting forms and getting auto-replies replies to schedule estimates. Customers are getting branded reminders to service their furnace before winter. It’s seamless.”

Thryv 3-Step Growth Framework

Built on a proprietary 3-step growth framework, Thryv’s home services software helps businesses:

1. Get found online – boosts brand credibility and helps businesses rise to the top of online search results, AI-search platforms, social sites and top directories.
2. Capture and convert new customers – CRM and automation software helps capture leads and automates follow-up (like free estimates and appointment reminders).
3. Drive repeat business – helps fuel repeat business with reputation management tools like AI-generated review responses, as well as automated email and text marketing campaigns with timely offers that keep revenue flowing during shoulder seasons.

Key Features: Thryv Home Services Software

• Enhanced Local Listings: updates business info across 50+ sites and local directories, helping achieve higher rankings on Google™ Search and ChatGPT.
• AI Review Response: provides AI-powered replies to customer reviews, maintaining consistent brand messaging and enhancing brand reputation.
• Automated Follow-Up: helps capture and convert leads by sending customized emails and texts to customers and prospects in seconds.
• AI Content Generator: creates and schedules professional marketing campaigns, automatically sending seasonal reminders, exclusive offers and maintenance plans designed to drive repeat business and year-round revenue.
• Integrations: connects to tools like ServiceTitan and Jobber, allowing businesses to easily sync with tools they might already use.

“Since using Thryv, our online visibility has seen a noticeable boost,” said Tanner McGee, co-owner and CFO of Harco Fence + Deck. “We now show up more consistently across Google, social media, and directory listings. The built-in reputation management tools make it easy to collect and showcase reviews. That’s helped us build trust with new prospects searching for fencing or decking contractors in the Kansas City area.”

To find out more about Thryv’s Home Services Marketing Software visit: https://www.thryv.com/industries/home-services-software/

About Thryv

Thryv Holdings, Inc. (NASDAQ:THRY) is the provider of the leading sales and marketing platform designed to help small businesses attract new and repeat customers. Thryv software offers SMBs everything they need to manage day-to-day operations and grow efficiently. The platform’s AI-supported marketing and business automations help business owners save time, compete, and win. More than 100K businesses globally use Thryv software to connect with customers and run and grow their business. For more information, visit www.thryv.com.

View source version on businesswire.com:https://www.businesswire.com/news/home/20251104446323/en/

CONTACT: Media Contact:

Julie Murphy

Thryv, Inc.

617.967.5426

[email protected] Contact:

Cameron Lessard

Thryv, Inc.

[email protected]

KEYWORD: UNITED STATES NORTH AMERICA TEXAS

INDUSTRY KEYWORD: SOFTWARE PROFESSIONAL SERVICES TECHNOLOGY RESIDENTIAL BUILDING & REAL ESTATE SMALL BUSINESS CONSTRUCTION & PROPERTY ARTIFICIAL INTELLIGENCE MARKETING COMMUNICATIONS BUILDING SYSTEMS LANDSCAPE FINANCE INTERIOR DESIGN

SOURCE: Thryv

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PUB: 11/04/2025 09:05 AM/DISC: 11/04/2025 09:06 AM

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