Nex Playground Expands Nationwide to Over 3,000 Walmart and Sam’s Club Locations This Summer

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SAN FRANCISCO--(BUSINESS WIRE)--Aug 26, 2025--

Nex, creator of Nex Playground, the active play system that gets families moving year-round, today announced it’s expanding to over 2,500 select Walmart stores nationwide, making Nex Playground more accessible for parents across the country. Additionally, Sam’s Club began offering the system for the first time chainwide across 600 locations as Nex’s very first membership club partner. Sam’s Club is offering an exclusive in-club 2-in-1 Nex Playground + Travel Case bundle, giving parents and families more savings.

Customers and members can view product and in-store demo station availability for both retailers in real-time through the official store locator on the Nex Playground website.

"Walmart’s mission to help people live healthier aligns perfectly with Nex’s vision of helping families rediscover the joy of movement. With Sam’s Club now joining as our first membership club partner, Nex Playground is reaching more families than ever before. We’re especially excited for customers and members to experience our expanded in-store demo stations as they roll out across the country," said David Lee, CEO and co-founder of Nex.

This strategic retail expansion marks a major milestone for the system as it continues to gain traction as a top choice for family gaming. With demand surging, Nex Playground continues to see strong sales momentum in 2025, with sales recently surpassing 250,000 units sold since being made available nationwide in 2024.

In addition to its growing retail presence, Nex Playground continues to expand its game library of over 40 titles from major IP holders such as Paramount, Universal, Hasbro, Mattel, and Sesame Workshop, who have all brought some of the most iconic franchises to the platform. This includes recent game launches of How to Train Your Dragon: Riders of the Skies, inspired by the theatrical release of “How to Train Your Dragon,” Cookie Monster’s Cookie Factory, a playful puzzle adventure, and Zumba Fitness Party.

Nex Playground is kidSAFE+ COPPA certified, with no internet browsing capability, online interactions, ads, and in-game purchases, making it a standout family gaming option. All data stays local to the device, and the system comes with included camera cover, highlighting Nex’s commitment to privacy and safety.

About Nex
Nex is on a mission to help families rediscover the joy of movement. Created by parents for parents, Nex combines technology and play to deliver fun, social, and interactive experiences powered by natural body motion, encouraging kids and adults to move more, play more, and have fun together. Nex Playground, the company’s award-winning active play system, is purpose-built to get families moving year-round, with safety and privacy as core considerations in its intentional design. It is certified kidSAFE+ COPPA compliant and built to support healthy, active play for all ages and abilities.

Nex Playground features a growing library of 40+ experiences, including motion and dance games, fitness and educational experiences, and Nex Originals. Content includes collaborations with partners like Hasbro, Sesame Workshop, and NBCUniversal. Nex has been recognized by Fast Company’s Most Innovative Companies, TIME’s Best Inventions, and Parents’ Best Entertainment System for Families, and has earned Red Dot, IDEA, and Core77 international design awards.

To learn more, visit https://www.nex.inc or follow the company on Instagram and Facebook.

View source version on businesswire.com:https://www.businesswire.com/news/home/20250825245204/en/

CONTACT: BerlinRosen for Nex

[email protected]

KEYWORD: UNITED STATES NORTH AMERICA CALIFORNIA

INDUSTRY KEYWORD: OTHER CONSUMER PRESCHOOL HOME GOODS RETAIL TEENS PARENTING CHILDREN FAMILY ONLINE RETAIL CONSUMER ELECTRONIC GAMES CONSUMER ELECTRONICS TECHNOLOGY ENTERTAINMENT OTHER RETAIL GENERAL ENTERTAINMENT PRIMARY/SECONDARY SPECIALTY EDUCATION

SOURCE: Nex

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PUB: 08/26/2025 09:07 AM/DISC: 08/26/2025 09:06 AM

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