Mercedes-Benz Winnipeg Achieves Milestone as S2SA’s 100th SAFE Work Certified Company

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WINNIPEG, Manitoba--(BUSINESS WIRE)--Dec 16, 2025--

The Sales and Service Safety Association (S2SA) proudly recognizes Mercedes-Benz Winnipeg as the 100th company to achieve SAFE Work Certification. This achievement represents a major milestone in Manitoba’s journey toward building safer, healthier workplaces and reflects Mercedes’ strong commitment to employee well-being and continuous improvement.

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Mercedes-Benz Winnipeg has officially become the 100th company to achieve SAFE Work Certification through the Sales and Service Safety Association. This milestone reflects the dealership’s long-standing commitment to a workplace culture built on trust, precision, and genuine care for its people. With support from S2SA, the team strengthened communication, consistency, and safety practices across every area of operations. This achievement shows what’s possible when leadership and staff move together toward one goal: creating a workplace where everyone feels valued, protected, and proud.

At Mercedes-Benz Winnipeg, excellence extends beyond the vehicles they sell; it defines how they work, lead, and care for one another. Since opening in the early 2000s, the dealership has set the standard for premium service across Manitoba, built on a foundation of trust, precision, and people. Step inside their workplace culture in the full video.

Pursuing SAFE Work Certification was a natural evolution of that commitment. Just as Mercedes-Benz sets benchmarks for craftsmanship and performance, the dealership believes its workplace should reflect the same level of care. The certification process enhanced communication, strengthened consistency, and deepened the team’s shared dedication to safety in every aspect of operations.

“Achieving SAFE Work Certification was about more than compliance; it was about ensuring our culture of excellence extends to the well-being of our people,” said Jennifer Coyle, Human Resources Generalist at Mercedes-Benz Winnipeg. “Our team came together with one shared goal: to create an environment where everyone feels valued, protected, and proud to be part of Mercedes-Benz Winnipeg.”

From the showroom to the service bays and collision centre, safety is now an integral part of the Mercedes-Benz Winnipeg experience, another way the dealership delivers the exceptional quality and care its people and customers deserve.

S2SA supported Mercedes-Benz Winnipeg through every stage of the certification journey, from training and safety program development to internal auditing and continuous improvement planning. The certification not only helps reduce workplace incidents but also provides long-term benefits such as lower WCB premiums, greater employee confidence, and a stronger organizational culture.

“Reaching our 100th certified company is a proud moment for everyone at S2SA,” said Lee Rosenberg, Safety Program Director at S2SA. “It’s proof that when businesses commit to doing safety right, real change follows. Mercedes-Benz Winnipeg has shown that leadership and teamwork can turn safety from a requirement into a shared value.”

Since launching theSAFE Work Certificationprogram, S2SA has guided businesses across Manitoba’s sales and service sectors, from auto dealerships to heavy equipment service and rental, in building safer and more productive workplaces. The milestone with Mercedes-Benz Winnipeg underscores the growing number of organizations recognizing safety as both a moral and strategic priority. 

As S2SA continues to support companies on their certification journeys, the goal remains the same: to simplify safety and integrate it into everyday operations across Manitoba’s sales and service industries.

About the Sales and Service Safety Association (S2SA)

The Sales and Service Safety Association (S2SA) is dedicated to providing industry-specific training, consulting services, and SAFE Work Certification to businesses in Manitoba’s sales and service sectors. Our mission is to streamline the process of implementing effective safety programs, ultimately enhancing the well-being of employees and customers alike.

For more information, visit s2sa.ca.

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CONTACT: Sales and Service Safety Association (S2SA)

301-1780 Wellington Avenue

Winnipeg, Manitoba, R3H 1B3

P: 204-779-8296

E:[email protected]

KEYWORD: NORTH AMERICA CANADA

INDUSTRY KEYWORD: PROFESSIONAL SERVICES OTHER AUTOMOTIVE AFTERMARKET AUTOMOTIVE HUMAN RESOURCES

SOURCE: Sales and Service Safety Association

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PUB: 12/16/2025 11:00 AM/DISC: 12/16/2025 11:00 AM

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