DPL Names Brad Mendenhall to Lead Insurance Solutions

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LOUISVILLE, Ky.--(BUSINESS WIRE)--Dec 16, 2025--

DPL Financial Partners, the leading annuity and insurance platform for registered investment advisors, today announced the appointment of Brad Mendenhall as Executive Vice President, Insurance Solutions. This addition comes at a time when RIAs are looking to DPL to provide comprehensive planning solutions that include annuities and insurance.

DPL’s platform offers commission-free versions of virtually every annuity product, as well as commission-free life insurance and traditional life, long-term care, and disability insurance.

“More and more, our RIA member firms are asking for solutions to strengthen their financial planning toolkit,” said DPL Chief Growth Officer Tom Smith. “Our commitment is to provide ‘Best-in-Class’ insurance solutions. Brad’s deep experience building and leading insurance distribution platforms will be instrumental as we work with carriers to deliver products and processes that align with a RIA’s business model and holistic planning approach. Under Brad’s leadership, we’ll expand and refine our insurance platform to provide better value for clients and an integrated experience for advisors.”

Mendenhall joins DPL with over 30 years of experience in the insurance industry. Previously, he served as president of Allied Solutions Group, president of Concourse Financial Group, and managing director at Protective Life. For more than a decade, Mendenhall led a team as national sales director at Lincoln Financial Distributors, achieving 10 years of consecutive sales growth.

“Insurance is evolving to play a more critical role in solving financial planning challenges and I’m eager to help DPL bridge the gap between what advisors have today and the modern insurance solutions their clients need,” said Mendenhall. “We’re focused on expanding products and technology so that RIAs are armed with protection and tax-efficient wealth transfer solutions to enhance clients’ portfolios. It’s an exciting time to be leading insurance innovation that meets the evolving needs of advisors and clients.”

DPL supports a user base of 8,500 firms with a combined $3 trillion in AUM. The firm recently announced it surpassed $5 billion in AUA on its annuity and insurance platform.

To learn more about DPL, visit dplfp.com.

About DPL Financial Partners

DPL Financial Partners is the leading commission-free annuity marketplace bringing best-in-class solutions from the nation's top carriers to registered investment advisors (RIAs), their clients, and consumers. DPL's products, proprietary tools and embedded technology enable RIAs to incorporate insurance and annuities into their practices to more holistically serve their clients. Clients benefit from products that offer competitive pricing and transparent, fiduciary implementation to meet a range of needs in the financial plan. www.dplfp.com

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CONTACT: DPL CONTACT:

Greg Joslyn, Lowe Group

[email protected]

(414)-376-7275

KEYWORD: KENTUCKY UNITED STATES NORTH AMERICA

INDUSTRY KEYWORD: FINANCE CONSULTING PROFESSIONAL SERVICES ASSET MANAGEMENT INSURANCE

SOURCE: DPL Financial Partners

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PUB: 12/16/2025 10:00 AM/DISC: 12/16/2025 10:00 AM

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