Springbot Pulls Identity Matrix Into Its Orbit, Supercharges AI Marketing Arsenal

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CHARLESTON, S.C.--(BUSINESS WIRE)--Sep 25, 2025--

Springbot, the AI-first marketing and sales automation platform, has snapped up Identity Matrix, the highest ranked visitor-ID and attribution platform that’s been turning anonymous data into named, high-intent prospects. The deal folds in Identity Matrix’s team, IP, tech stack, and clients — and drops them squarely into Springbot’s ecosystem.

This isn’t just another tuck-in. By wiring Identity Matrix’s enrichment and attribution firepower into its own AI-driven machine, Springbot now gives marketers something close to X-ray vision: the ability to spot high-value buyers, resurrect dormant leads, and run account-based marketing campaigns that don’t miss.

“Bringing Identity Matrix into Springbot doesn’t just expand our stack — it accelerates our mission to deliver measurable ROI through unified, intelligent marketing workflows,” said Marc Pickren, CEO of Springbot. “It’s smarter, faster, and built to win.”

Stephen Lowisz, Founder of Identity Matrix, called the move “jet fuel.” He added: “Springbot opens the throttle — broader tools, deeper data, stronger infrastructure. Expect faster innovation in demand generation, attribution, and client journey solutions, and ultimately, better outcomes for every brand we touch.”

Highlights of the integration:

• Identity Matrix’s tech and IP are now hard-wired into Springbot’s stack.
• Lowisz joins as Managing Director, Data Ops & Interim CPO.
• Jean Hoffman and the engineering corps enhance Springbot’s R&D, with Hoffman stepping in as Interim CTO.
• Clients now get Springbot Send (email, remarketing, abandoned page workflows) and Springbot Studio (demand gen + ABM playbooks) out of the box.

This marks Springbot’s third acquisition, underscoring its profitable, debt-free, and unapologetically expansionist approach to reshaping marketing tech.

About Springbot

Springbot powers growth for mid-market and enterprise brands with AI-driven marketing automation, demand generation, account-based marketing, and sales automation. Thousands of clients across e-commerce, B2B, and digital markets rely on Springbot to automate, optimize, and scale revenue.

About Identity Matrix

Identity Matrix built its rep on isolating high-intent, high-value prospects from the static of anonymous traffic. By enriching contacts, reviving dormant leads, and surfacing decision-makers, it helps brands sharpen demand generation and ROI. Founded in Anguilla, Identity Matrix raised seed backing from Startup Ignition and P3 Ventures before joining Springbot.

View source version on businesswire.com:https://www.businesswire.com/news/home/20250925012765/en/

CONTACT: Media Contact:

James F. Pickren

Media Relations

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SOURCE: Springbot

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PUB: 09/25/2025 08:00 AM/DISC: 09/25/2025 07:59 AM

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