Get a $5 Bonus ‘Cue Card with $25 Dickey’s e-Gift

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DALLAS--(BUSINESS WIRE)--Sep 10, 2025--

Dickey’s Barbecue Pit is giving fans even more reasons to stock up on barbecue this season. Now through September 30, 2025, guests who purchase a $25 Dickey’s e-Gift Card will receive a $5 Bonus ‘Cue Card. Guests can enjoy award winning, pit smoked barbecue online or in store with Bonus ‘Cue Cards redeemable immediately through September 30, 2025.

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$5 Bonus Cue Card

“This promotion is all about rewarding our guests with more barbecue for their buck,” said Laura Rea Dickey, CEO of Dickey’s Barbecue Restaurants, Inc. “ Whether you are gifting a friend, surprising a family member, or simply treating yourself, this offer lets you share the joy of Texas style barbecue and enjoy a little extra along the way.”

The limited time offer is available exclusively through Dickey’s digital channels, making it easy for fans to purchase an e-Gift Card for tailgating, birthdays, or just because. The $5 Bonus ‘Cue Card can be used toward Dickey’s favorites such as brisket, ribs, pulled pork, sandwiches, and homestyle sides.

“At Dickey’s, we have always believed that barbecue tastes best when it is shared,” said Roland Dickey, Jr., CEO of Dickey’s Capital Group. “This Bonus ‘Cue Card promotion is a way to thank our loyal guests and encourage new fans to experience the legacy of Dickey’s slow smoked barbecue.”

How It Works

• Purchase a $25 Dickey’s e-Gift Card now through September 30, 2025
• Receive a $5 Bonus ‘Cue Card instantly
• Redeem Bonus Cards online or in store through September 30, 2025

With a legacy of slow smoked meats since 1941, Dickey’s makes it easy to enjoy authentic Texas barbecue with family and friends.

For more information and to purchase your e-Gift Card, visit www.dickeys.com.

About Dickey’s Barbecue Restaurants, Inc.

Founded in 1941 by the Dickey family, Dickey's Barbecue Restaurants, Inc. is the world’s largest barbecue concept and continues as a third-generation family-run business. For more than 80 years, Dickey’s Barbecue Pit has served millions with its signature Legit. Texas. Barbecue. ™ Slow-smoked over hickory wood-burning pits, Dickey’s barbecued meats are paired with a variety of Southern sides. Committed to authentic barbecue, Dickey’s never takes shortcuts — because real barbecue can’t be rushed.

With more than 866 restaurants across eight concepts in the U.S. and several countries, Dickey’s Barbecue Franchise and Dickey’s Restaurant Brands continue to grow under the leadership of Roland Dickey Jr., CEO of Dickey’s Capital Group, and Laura Rea Dickey, CEO of Dickey’s Barbecue Restaurants, Inc.

Dickey’s has been recognized on Newsweek’s 2022 "America’s Favorite Restaurant Chains" list, Nation’s Restaurant News 2024 top fast-casual brands for value, and USA Today’s 2021 Readers’ Choice Awards. The brand has also ranked in the Top 20 of Fast Casual’s “Top 100 Movers and Shakers” for four of the past five years. Additional accolades include Entrepreneur’s Top 500 Franchise and Hospitality Technology’s Industry Heroes list. The brand has been featured by Fox News, Forbes, Franchise Times, The Wall Street Journal, and People Magazine.

For more information, visit www.dickeys.com. For franchise opportunities, visit www.dickeysfranchise.com.

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CONTACT: Louisa Garrett

[email protected]

KEYWORD: UNITED STATES NORTH AMERICA TEXAS

INDUSTRY KEYWORD: RETAIL RESTAURANT/BAR FOOD/BEVERAGE

SOURCE: Dickey’s Barbecue Restaurants, Inc.

Copyright Business Wire 2025.

PUB: 09/10/2025 11:28 AM/DISC: 09/10/2025 11:27 AM

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