Braze Named a Leader in 2025 Gartner® Magic Quadrant™ for Multichannel Marketing Hubs for Third Consecutive Year

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NEW YORK--(BUSINESS WIRE)--Sep 24, 2025--

Braze (NASDAQ: BRZE), the leading customer engagement platform that empowers brands to Be Absolutely Engaging™, today announced that it has been positioned by Gartner as a Leader in the Magic Quadrant for Multichannel Marketing Hubs for its AI-powered customer engagement platform. The evaluation was based on specific criteria that analyzed the company’s overall Completeness of Vision and Ability to Execute.

“This marks the third consecutive year that Braze has been named a Leader by Gartner® Magic Quadrant™, a recognition that we believe underscores our commitment to help brands turn action into interaction by delivering personalized AI-powered experiences at scale,” said Bill Magnuson, Cofounder and CEO of Braze. “As a Leader in the market we are passionate about amplifying and advancing the customer engagement industry overall by offering intelligent, adaptable, and composable personalization solutions that enable marketers to drive strong business outcomes.”

Braze has continuously prioritized product development across the platform, such as with the recent acquisition of OfferFit and expansion of BrazeAIᵀᴹ which help marketers ideate, create, test, and improve their customer engagement programs. Braze continues to focus on product innovation, doubling down on native support for new channels like RCS messaging and Banners, introducing the Braze Data Platform to support data agility, and bringing forth new tools that have deepened the platform’s reporting and analytics capabilities.

Magic Quadrant reports are a culmination of research in specific markets, providing a wide-angle view of the graphical competitive positioning of four types of technology providers. Providers are positioned into four quadrants: Leaders, Challengers, Visionaries and Niche Players. The research enables you to compare a technology provider’s strengths and challenges with your specific needs.

To learn more about Braze and the market, read the Braze blog or download a complimentary copy of the Magic Quadrant for Multichannel Marketing Hubs report here.

*Gartner, Magic Quadrant for Multichannel Marketing Hubs, Audrey Brosnan, Tia Smart, Julian Poulter, Greg Carlucci, Matt Moorut, Suzanne Schwartz, Julia Multedo, 22 September 2025.

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About Braze

Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging.™ Braze allows any marketer to collect and take action on any amount of data from any source, so they can creatively engage with customers in real time, across channels from one platform. From cross-channel messaging and journey orchestration to Al-powered experimentation and optimization, Braze enables companies to build and maintain absolutely engaging relationships with their customers that foster growth and loyalty. The company has been recognized as a 2024 U.S. News & World Report Best Companies to Work For, 2024 Best Small & Medium Workplaces in Europe by Great Place to Work®, 2024 Fortune Best Workplaces for Women™ by Great Place to Work® and was named a Strong Performer in The Forrester Wave™: Email Marketing Service Providers, Q3 2024. Braze is headquartered in New York with 15 offices across AMER, LATAM, EMEA, and APAC. Learn more at braze.com.

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CONTACT: Braze Media Contact

Amelia Billinger

[email protected]

KEYWORD: UNITED STATES NORTH AMERICA NEW YORK

INDUSTRY KEYWORD: MARKETING COMMUNICATIONS TECHNOLOGY ARTIFICIAL INTELLIGENCE SOFTWARE

SOURCE: Braze

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PUB: 09/24/2025 12:00 PM/DISC: 09/24/2025 11:59 AM

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