Maxon Marks Its Official Entry Into the AEC Market With Its Real-Time Archviz Solution

Engineered for architects and interior designers, Maxon's AEC solution brings the company's industry-proven cinematic rendering technology, Redshift, and the creative depth of Cinema 4D directly into professional archviz workflows. Designed as a native plugin for leading CAD/BIM platforms, Maxon makes its official entry into the market with Redshift for Vectorworks, which launches alongside the release of Vectorworks 2026 Update 4. The solution enables users to seamlessly move from real-time design previews to high-end, photorealistic renders within a unified ecosystem. Redshift for Revit, now in beta, will launch later this year, with even more integrations planned for 2026 and 2027.

"Maxon's tools have a rich history in media and entertainment, used by the creative teams behind so many popular Hollywood movies to create Oscar-winning visual effects," said Nicolas Burtnyk, Maxon's Executive VP of Rendering. "Now, we're bringing this same magic to architects and interior designers, helping them translate their vision into cinematic visual experiences worthy of big screens."

A New Standard for End-to-End Architectural Workflows

Built on Maxon's robust 3D ecosystem, the new AEC solution provides:

• Archviz in real-time. Architects can visualize designs instantly in real time, then elevate scenes using the same Redshift technology used in feature films - without leaving their CAD environment. Projects can be sent to Cinema 4D with a single click for advanced modeling, animation, simulation, fly-throughs, and rendering.

• Exceptional ease of adoption. Early user testing highlights a key priority: effortless setup, intuitive controls, and fast results, especially for iterative workflows where architects need to explore lighting, materials, and composition quickly.

• Intelligent, production-ready asset libraries. Maxon's platform includes a vast library of assets known as "Capsules" - materials, plants, furniture, and environmental elements - updated monthly and supported by procedural tools and AI-assisted search for rapid scene building and creative iteration. As the Archviz solution evolves, so will its library.

• Full Mac and Windows parity. Whether teams work on Mac, Windows, or a mix of both, Maxon's AEC solution delivers consistent performance and functionality across platforms. Architects can collaborate fluidly, share files with confidence, and maintain unified workflows throughout their design-to-visualization process.

• Better value for architects and studios. Compared with market alternatives, Maxon's first-wave AEC offering launches at a significantly more affordable price, while offering compatibility with broader DCC pipelines, including Maya and Houdini.

See Redshift for Archviz at Upcoming AEC Events

Maxon will be showcasing the capabilities of Redshift for architectural visualization and interior design applications in live demonstrations at the following events in 2026: