Machina Labs Advances Custom Automotive Manufacturing with AI and Robotics

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LOS ANGELES--(BUSINESS WIRE)--Sep 30, 2025--

Machina Labs, a leader in advanced manufacturing and robotics, today announced next-generation manufacturing methods for automotive body panels and accessories. This will enable automakers to bring customized vehicles to market at mass-production prices, representing a breakthrough in automotive manufacturing customization.

The announcement was made today at UP.Summit, alongside a pilot of the technology with Toyota Motor North America and a strategic investment from Woven Capital, Toyota’s growth-stage venture investment arm. The pilot project will apply Machina’s RoboForming technology to customize production body panels, with the goal of bringing automotive-grade quality and throughput to low-volume manufacturing.

This capability directly addresses a massive and growing market: the automotive customization and accessories industry, valued at $2.4 billion in 2024 for trucks alone. Conventional high-volume manufacturing often overlooks opportunities for customized production. By introducing flexible, low-volume production capabilities within existing operations, Machina Labs is unlocking new value streams at scale.

“Traditional production tools are often massive, comparable in size to a small car and weighing over 20 tons,” said Ed Mehr, Co-Founder and CEO of Machina Labs. “With our solution, the need for dedicated tooling per model variation is eliminated. That means lower project capital, less storage both in-plant and for past models, which today can last up to 15 years, and faster production changeovers.”

“We envision a future where customization is available for every Toyota driver," said Zach Choate, General Manager of Production Engineering and Core Engineering Manufacturing at Toyota Motor North America. “The ability to deliver a bespoke product into the hands of our customers is the type of innovation we are excited about.”

“AI-powered manufacturing is transforming how products are designed and produced at scale," said George Kellerman, Founding Managing Director at Woven Capital. “Customers increasingly demand more personalized products while engineers need faster, more cost-effective paths from concept to production without the constraints of traditional supply chains. We're excited to team up with Machina Labs, supercharge their development roadmap in automotive, and support their journey in accelerating innovations that advance the future of manufacturing.”

Machina Labs’ AI driven RoboCraftsman™ platform and RoboForming™ technology is a proprietary form of incremental sheet forming and has a proven ability to deliver highly customized panels from sheet metal for automotive and aerospace vehicles at high volume, high quality, and short lead time, a capability which is not otherwise possible in today's manufacturing processes.

Furthermore, this shift impacts process flow within the factory: current manufacturing models require separate storage, repackaging, and dedicated assembly lanes for custom parts. Machina’s approach enables on-demand part production in low volumes from cells near the assembly line, allowing for dynamic batching or broadcast-driven manufacturing – all without disrupting existing flow.

About Machina Labs

Machina Labs is unlocking manufacturing with AI and robotics, delivering flexible, on-demand production solutions that eliminate traditional tooling constraints. The company’s RoboCraftsman™ platform integrates advanced robotics and AI-driven process controls to rapidly manufacture complex metal structures for aerospace, defense, and automotive applications. Founded in Los Angeles in 2019, Machina Labs is building the next generation of intelligent, adaptive, and software-driven factories. For more information, please visit https://machinalabs.ai and view our press kit here.

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KEYWORD: UNITED STATES NORTH AMERICA CALIFORNIA

INDUSTRY KEYWORD: SOFTWARE MACHINE TOOLS, METALWORKING & METALLURGY ROBOTICS TECHNOLOGY OTHER MANUFACTURING ARTIFICIAL INTELLIGENCE ENGINEERING TRANSPORT AUTOMOTIVE MANUFACTURING OTHER TECHNOLOGY AEROSPACE LOGISTICS/SUPPLY CHAIN MANAGEMENT MANUFACTURING

SOURCE: Machina Labs

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PUB: 09/30/2025 06:15 PM/DISC: 09/30/2025 06:14 PM

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