HoneyBook Acquires Fine.dev to Supercharge AI Innovation

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SAN FRANCISCO--(BUSINESS WIRE)--Sep 30, 2025--

HoneyBook, the leading AI-powered customer relationship management (CRM) platform for small business owners, today announced it acquired the founding team of Fine.dev, a startup specializing in AI-assisted coding and rapid application development.

This strategic acquisition reflects HoneyBook’s commitment to attracting specialized AI talent to enhance product innovation and deliver new tools that empower small business owners to thrive. By bringing Fine.dev's founding team into HoneyBook's product and development organization, the company gains expertise in vibe coding—an emerging approach where AI interprets ideas into fully functional apps, allowing entrepreneurs to move from idea to working prototype in minutes.

Founded by experienced engineers and entrepreneurs Haggai Hofland, Jonathan Harel, and Dan Leshem, Fine.dev has pioneered AI-assisted development techniques that dramatically accelerate software product creation. By joining HoneyBook's product team, they will bring this expertise to creating hyper-personalized applications embedded directly within HoneyBook’s platform, empowering the company to deliver tailored, time-saving tools that adapt to each small business’s unique workflows faster than ever before.

“At HoneyBook, we believe the future of how small businesses work lies in empowering them with tools that are as dynamic as their businesses. By bringing in the Fine.dev team, we're adding unique AI expertise that will help us build and deploy new capabilities faster than traditional development allows, ultimately giving our members more powerful tools to manage their businesses,” said Oz Alon, CEO and co-founder of HoneyBook.

To keep pace with the rapidly changing AI landscape, HoneyBook envisions extending these capabilities beyond its internal teams and into the hands of its members, enabling small business owners to personalize and customize their tools, workflows, and client experiences to fit the unique needs of any service-based business. Serving a broad spectrum of entrepreneurs, HoneyBook adopted AI early with the goal of delivering a hyper-personalized platform that adapts to how each business works. With the Fine.dev team now onboard, HoneyBook is positioned to accelerate deeper back-office and client-facing integrations that shorten build cycles and reduce integration overhead. Looking ahead, HoneyBook sees potential for vibe coding, where AI translates intent into working code, allowing members to assemble lightweight capabilities and integrations so the platform operates exactly as they do.

Since launching AI-powered business management in March 2025, HoneyBook has continuously advanced its AI capabilities, including automated email drafting that adapts to client language preferences, automated daily task lists that bring priorities front and center, and comprehensive business analysis and reporting. These innovations give small business owners unprecedented visibility into their operations, helping them spot opportunities, resolve bottlenecks, and make confident decisions faster than ever before.

Most recently, HoneyBook transitioned its AI chat to a fully agentic system, where the AI independently selects from available tools to resolve member requests. This new infrastructure enables HoneyBook to serve more complex needs by orchestrating tool usage and handing off between specialized agents, such as the AI Automation Builder. Together, these advancements empower members to gain deeper insights into their performance, significantly reduce administrative burden, and focus more time on what matters most: serving their clients and growing their business. As a result, HoneyBook members leveraging HoneyBook AI experience 2.5x more booked projects, 2.3x more profitable leads, and save over 20 hours weekly on administrative tasks.

About HoneyBook

HoneyBook is the leading AI-powered customer relationship management (CRM) platform for small business owners. Designed to bring speed, clarity, and confidence to daily operations, the platform supports everything from capturing leads to managing client communication, contracts, and payments. With AI embedded throughout, members benefit from actionable insights and automation that streamline work and unlock growth. Since its founding in 2013, HoneyBook has powered over 28 million client relationships and processed more than $13 billion in transactions, helping small businesses grow faster and smarter.

View source version on businesswire.com:https://www.businesswire.com/news/home/20250930529175/en/

CONTACT: Press Contact:

Christina Taylor

Head of Brand and Communications

[email protected]

HoneyBook, Inc.

KEYWORD: UNITED STATES NORTH AMERICA CANADA CALIFORNIA

INDUSTRY KEYWORD: TECHNOLOGY OTHER COMMUNICATIONS MARKETING COMMUNICATIONS PROFESSIONAL SERVICES SMALL BUSINESS SOFTWARE DATA MANAGEMENT ARTIFICIAL INTELLIGENCE

SOURCE: HoneyBook, Inc.

Copyright Business Wire 2025.

PUB: 09/30/2025 09:00 AM/DISC: 09/30/2025 09:01 AM

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