Mintegral Recognized as a Top Performer in AppsFlyer's Performance Index 2025 Edition

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SINGAPORE--(BUSINESS WIRE)--Dec 3, 2025--

Mintegral today announced that it has ranked highly throughout the AppsFlyer Performance Index 2025 Edition, one of the mobile industry's most trusted rankings for advertising performance across platforms, verticals, and regions.

Mintegral continued to demonstrate strong performance across both non-gaming and gaming categories. In non-gaming, the company secured an overall fifth position in the Android Volume ranking and ninth on iOS. In Utilities, Mintegral ranked fourth on Android and sixth on iOS in Volume rankings.

In gaming, Mintegral was a top performer, placing third in the iOS Volume ranking and second in the Android Volume ranking, reaffirming its position as one of the leading global ad networks for mobile games.

Mintegral's retargeting capabilities have also yielded significant results. The company delivers strong performance among e-commerce customers, with a Power ranking of sixth and Volume ranking of eighth in APAC, demonstrating a commitment to helping businesses re-engage users and enhance lifetime value. Key results include:

iOS Performance

• Third Overall Gaming Volume Ranking globally, second only to Apple Search Ads and AppLovin.
• Top five Global Volume Rankings across Action, Casual, Puzzle, Match, Simulation, and other gaming subcategories.
• Fifth Eastern Europe E-commerce Power Ranking.

Android Performance

• Second Overall Gaming Volume Ranking globally, second only to Google.
• Top 3 Global Volume Rankings across Action, Simulation, Sports & Racing, Casual, and other gaming categories.
• Fifth Global Non-Gaming Volume Ranking.

Mintegral remains dedicated to providing innovative advertising solutions and driving impactful results for its clients. The company's focus on machine learning development, highlighted through our IAP ROAS and Hybrid ROAS releases, ensures that apps can achieve long-term success with us.

"We are pleased to see Mintegral recognised for its continued success in the AppsFlyer Performance Index," said Erick Fang, CEO of Mintegral. "Our rankings demonstrate we are stronger at serving multiple verticals as we continue to maintain top positions in several categories. Our focus remains on serving more developers globally with our best-in-class products, enabling them to drive real, measurable success for their mobile businesses."

The AppsFlyer Performance Index provides marketers with an objective, measurement-based benchmark for evaluating media sources worldwide. Built on billions of installs and conversions, the Index helps brands assess performance with transparency and confidence.

About Mintegral

Mintegral is a data-driven, programmatic, and interactive advertising platform dedicated to helping mobile apps bridge the gap across the world's most valuable markets. Mintegral's suite of products, AppGrowth, Retargeting, and Monetization, are designed to power your app to success. Discover more at www.mintegral.com.

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KEYWORD: SINGAPORE SOUTHEAST ASIA ASIA PACIFIC

INDUSTRY KEYWORD: ADVERTISING ENTERTAINMENT COMMUNICATIONS TECHNOLOGY MOBILE/WIRELESS SOFTWARE ELECTRONIC GAMES

SOURCE: Mintegral

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PUB: 12/03/2025 12:00 PM/DISC: 12/03/2025 12:00 PM

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