Lights, Evo, Action: Fujifilm Introduces instax mini Evo Cinema™ Hybrid Instant Camera

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VALHALLA, N.Y.--(BUSINESS WIRE)--Jan 13, 2026--

FUJIFILM North America Corporation, Imaging Division, today announced the introduction of instax mini Evo Cinema™ (mini Evo Cinema) hybrid instant camera. mini Evo Cinema offers multiple ways for users to make highly personalized, one-of-a-kind content through still photos, short-form video (15-second clips), and instax™ mini photo prints via the free, downloadable instax mini Evo™ smartphone app. This 3-in-1 camera is designed to give users one of the most dynamic creative experiences the instax™ brand has offered.

“mini Evo Cinema offers the best of both worlds – the vintage look of an 8mm video camera, with all of the modern functionality of a hybrid image creation tool, integrating photo, video, and print in one unique package,” said Bing Liem, division president, FUJIFILM North America Corporation, Imaging Division. “mini Evo Cinema delivers a smooth, unique photographic experience that gives the user a myriad of ways to turn casual moments into unforgettable ones.”

Main Features:

Gen Dial™

The mini Evo Cinema hybrid instant camera features a first for instax™ cameras – the Gen Dial™, which allows users to apply photo effects from 10 different eras to their image – from the grainy, pale tones of the 1930s, to the vibrant colors of the 1980s, to the sharp, rich imagery of the 2020s, each era is designed to capture the look and feel of the imagery of that time.

Degree Control Dial

Content created in each era can be fine-tuned with the Degree Control Dial. By simply rotating the dial to precisely adjust color, contrast, and noise expression, users can create up to 10 creative variations per era.

Frame Switch

Once an era is chosen and the intensity of the era is selected via the Degree Control Dial, users can continue to personalize by adding a frame to every shot or video clip utilizing the Frame Switch. There’s a frame for every era, each paying homage to the characteristics, media, and playback devices that defined that time.

Cine/Still Mode

Users can easily switch between “Cine” and ”Still” modes to capture either a video or photo, respectively, with ease. In Cine mode, users can shoot a series of clips – up to 15 seconds in total – and the camera will stitch them into one smooth video automatically. Via the free, downloadable instax mini Evo™ smartphone app, users can connect via Bluetooth ® and extend video creations to 30 seconds by adding or reordering clips.

Zoom Lever

Mini Evo Cinema features built-in digital zoom. The tactile Zoom Lever lets you dial up the intimacy of the shot or pull back for greater scope and more atmosphere.

“My Gallery”

Within the instax mini Evo™ app, the My Gallery section provides users a secure place to store the images and videos they create, segmented into categories including Favorites, Printed, Video, Photo, Projects. Through this function, users can also save printed images digitally to their smartphone’s camera roll, finished with the iconic instax™ mini border.

Video Printing

Users can access videos via a one-of-a-kind instax™ mini instant photo 1 printed with a QR code 2 ready to be scanned and played back on a smartphone. Video and audio data is securely stored for 24 months.

Timeless Design

With sleek black, glimpses of green, and analog-inspired details, this hybrid instant camera is crafted for those who appreciate tactile functions alongside beauty and elegance. Additional camera features include:

• Remote shooting capability (via app 3 )
• Integrated Selfie Mirror and Self-Timer

• 1.54-inch high-resolution LCD Monitor
• Print Lever
  • The camera features an analog-style printing operation lever – lift and twist to print a photo.
• Accessories
  • mini Evo Cinema includes viewfinder and grip attachments, and a premium hand strap.
• USB-C & Micro SD Card Slots 4
• Integrated flash/continuous light source

Pricing and Availability

instax mini Evo Cinema™ hybrid instant camera will be available in early February 2026 at a Manufacturer’s Suggested Retail Price of $409.95 USD and $479.99 CAD. For more information, please visit https://www.instaxus.com/cameras/instax-mini-evo-cinema/.

About Fujifilm

FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation, consists of six operating divisions. The Imaging Division provides consumer and commercial photographic products and services, including silver halide consumables; inkjet consumables; digital printing equipment, along with service and support; personalized photo products fulfillment; film; one-time-use cameras; and the popular instax™ line of instant cameras, smartphone printers, instant film, and accessories. The Electronic Imaging Division markets its GFX System and X Series lines of mirrorless digital cameras, lenses, and accessories to provide a variety of content creation solutions for both still and moving imagery. The Optical Devices Division provides optical lenses for the broadcast, cinematography, closed circuit television, videography, and industrial markets, and also markets binoculars and other optical imaging solutions. The Business Innovation Division offers a full lineup of digital print and toner technologies focused on enabling the digital transformation of businesses and print shops with its offerings of multifunction printers, digital inkjet presses, production toner printers, software, and more. The Industrial Products Division delivers new products derived from Fujifilm technologies including data storage tape products, including OEM and FUJIFILM Ultrium LTO cartridges, desalination solutions, microfilters and gas separation membranes.

For more information, please visit https://www.fujifilm.com/us/en/about/region, go to https://x.com/fujifilmus to follow Fujifilm on X, or go to www.facebook.com/FujifilmNorthAmerica to Like Fujifilm on Facebook.

FUJIFILM Corporation is a subsidiary of FUJIFILM Holdings Corporation. FUJIFILM Holdings Corporation, headquartered in Tokyo, leverages its depth of knowledge and proprietary core technologies to deliver innovative products and services across the globe through the four key business segments of healthcare, electronics, business innovation, and imaging with over 70,000 employees. Guided and united by our Group Purpose of “giving our world more smiles,” we address social challenges and create a positive impact on society through our products, services, and business operations. Under its medium-term management plan, VISION2030, which ends in FY2030, we aspire to continue our evolution into a company that creates value and smiles for various stakeholders as a collection of global leading businesses and achieve a global revenue of 4 trillion yen (29 billion USD at an exchange rate of 140 JPY/USD). For more information, please visit: www.fujifilmholdings.com.

For further details about our commitment to sustainability and Fujifilm’s Sustainable Value Plan 2030, click here.

FUJIFILM, instax, Gen Dial, and instax mini Evo Cinema are registered trademarks of FUJIFILM Corporation and its affiliates.

All other trademarks are the property of their respective owners.

© 2026 FUJIFILM North America Corporation and its affiliates. All rights reserved.

1 instax™ mini instant film required, sold separately.
2 The text QR code itself is a registered trademark and wordmark of Denso Wave Incorporated.
3 Smartphone required (sold separately). Download of free instax (insert correct name of app) smartphone app required
4 Micro SD card sold separately

View source version on businesswire.com:https://www.businesswire.com/news/home/20260113339411/en/

CONTACT: Media Contact:

Daniel Carpenter

FUJIFILM Holdings America Corporation

914-529-2417

[email protected]

KEYWORD: NEW YORK UNITED STATES NORTH AMERICA

INDUSTRY KEYWORD: TECHNOLOGY PHOTOGRAPHY HARDWARE OTHER TECHNOLOGY

SOURCE: FUJIFILM North America Corporation

Copyright Business Wire 2026.

PUB: 01/13/2026 09:00 PM/DISC: 01/13/2026 09:00 PM

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