Hexure Launches AI Enabled Version of Its Platform to Power Life Insurance Sales

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DALLAS--(BUSINESS WIRE)--Nov 10, 2025--

Hexure, the leader in digital sales solutions for the insurance and financial services industry, today announced significant enhancements to its platform, strengthening support for life insurance carriers and distributors. These advancements build on Hexure’s proven foundation, delivering a unified, powerful digital experience that enables seamless quoting, illustration, and application and beyond for life insurance, all within a single platform.

Hexure’s platform supports a wide range of life insurance products. With 37% of transactions through Hexure already life business, these enhancements deliver greater efficiency and a more seamless advisor experience:

• Term Life Expansion with Nine Carriers: Hexure FireLight now offers expanded life capabilities, giving advisors access to nine additional carriers to quote, submit and track term life policies alongside annuities and other life products, all within a unified workflow.
• Universal Quoter: Unified quoting experience for term, whole, IUL, UL, and final expense life insurance, plus annuity products, FA, MYGA, and FIA, featuring side-by-side comparisons and a seamless quote-to-submit workflow.
• Mobile App Quoting: Advisors can seamlessly move from quote to submission for life and annuity products anytime, anywhere through Hexure’s native iOS and Android app.
• AI Health Analyzer: AI-powered risk classification using carrier-specific guidelines delivers real-time, accurate quotes aligned with client eligibility, improving sales accuracy and transparency. It also accelerates speed to market for carriers through rapid guideline updates and automated rule ingestion.

“Hexure is redefining life insurance sales with the only platform that unifies data, processes, and experience from start to finish,” said Bill Lucchini, CEO of Hexure. “These enhancements make sales faster, more accurate, and easier, all within a single platform, and this is just the beginning. We’re committed to continuous innovation on our unified life and annuity sales platform and will be introducing more AI-powered tools and driving growth, while delivering a better experience for everyone.”

Hexure’s platform drives measurable growth by streamlining pre-sale, quoting, illustration, application, and post-issue servicing, all in one ecosystem. This approach eliminates complexity, accelerates sales, and empowers carriers and distributors to deliver the modern experience advisors and clients expect.

For more information on Hexure’s life insurance enhancements, visit AI-enabled sales platform.

About Hexure

Hexure is the trusted leader in digital and AI-powered sales solutions for insurance, financial services, and wealth management. We help carriers and distributors transform how they sell and service products with technology that accelerates submissions, speeds time to market, and delivers fully digital, compliant workflows. Our solutions improve accuracy, eliminate paper processes, and drive revenue growth. With proven expertise and a commitment to innovation, Hexure’s integrated AI-driven capabilities deliver smarter experiences and greater efficiency, helping carriers and distributors stay competitive in a rapidly evolving market. Learn more at hexure.com.

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CONTACT: Hexure Contact:

Kristin Wills

Marketing

[email protected]

719-442-6400

KEYWORD: TEXAS UNITED STATES NORTH AMERICA

INDUSTRY KEYWORD: SOFTWARE INSURANCE FINANCE ARTIFICIAL INTELLIGENCE PROFESSIONAL SERVICES TECHNOLOGY ELECTRONIC COMMERCE FINTECH

SOURCE: Hexure

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PUB: 11/10/2025 09:00 AM/DISC: 11/10/2025 09:00 AM

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