Clutch Report: No-Code Tools Fuel Website Growth, Yet 17% of Small Businesses are Still Offline

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WASHINGTON--(BUSINESS WIRE)--Aug 21, 2025--

A new Clutch survey shows 83% of small businesses now have a website, up from 64% in 2018, highlighting how accessible tech is reshaping online competition. No-code builders and affordable tools make it easier than ever for entrepreneurs to launch professional sites without design or coding skills.

“Small businesses no longer require a large budget or in-house developer to build a professional website,” said Jeanette Godreau, who oversees content related to web design at Clutch. “No-code platforms and AI have made high-quality web design more accessible than ever.”

Website Growth Accelerates with Accessible Tools

Website adoption is accelerating: 12% of small businesses launched a site in the past year alone, driven by easy-to-use, low-cost platforms. DIY builders like Wix and Squarespace power 41% of these sites, while 34% use WordPress or Shopify. Just 12% are custom-built. Development is split across in-house teams (37%), owners (8%), and outsourced partners (45%).

AI-driven features, such as automated layouts, content suggestions, and personalization, are now common in many platforms, helping businesses launch faster with minimal friction.

Why 17% of Small Businesses Still Don’t Have a Website

While 83% of small businesses have websites, 17% remain offline often due to misconceptions rather than cost. Over a third believe a website isn’t relevant and rely on social media or marketplaces instead, missing out on SEO, brand control, and 24/7 lead generation.

Notably, 28% of those without a site have no online presence at all, making it harder to compete in today’s digital market. A website is no longer optional for survival, it’s essential.

The full survey is available on Clutch.

About Clutch

Clutch empowers better business decisions as the leading global marketplace of B2B service providers. More than 1 million business leaders start at Clutch each month to read in-depth client interviews and discover trusted agency partners to meet their business needs. Clutch has been honored for the past eight consecutive years as an Inc. 5000 fastest-growing company and by the Washington Business Journal as one of the 50 fastest-growing private companies in the DC metro area for 2023.

View source version on businesswire.com:https://www.businesswire.com/news/home/20250821848152/en/

CONTACT: Media Contact:

Emily Hannah Fulcher

Brand Marketing, Clutch

[email protected]

KEYWORD: UNITED STATES NORTH AMERICA DISTRICT OF COLUMBIA

INDUSTRY KEYWORD: TECHNOLOGY MARKETING ADVERTISING COMMUNICATIONS ARTIFICIAL INTELLIGENCE SMALL BUSINESS ENTREPRENEUR SOCIAL MEDIA ELECTRONIC COMMERCE SEARCH ENGINE OPTIMIZATION PROFESSIONAL SERVICES SEARCH ENGINE MARKETING BLOGGING APPS/APPLICATIONS DIGITAL MARKETING CONTENT MARKETING OTHER TECHNOLOGY CONSUMER SOFTWARE START-UP INTERNET BUSINESS OTHER COMMUNICATIONS PUBLIC RELATIONS/INVESTOR RELATIONS

SOURCE: Clutch

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PUB: 08/21/2025 02:09 PM/DISC: 08/21/2025 02:09 PM

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