Wisdom Panel™ Launches a New Feature: Unlock the Key to Your Dog's Behavior With DNA

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FOUNTAIN VALLEY, Calif.--(BUSINESS WIRE)--Oct 1, 2024--

Today, Wisdom Panel ™, the world's leading pet genetics brand, is launching a pioneering behavior insights feature in its portfolio of dog DNA tests, making it the only dog DNA service to characterize the genetic links driving dogs' individual tendencies, from splooting to anxiety and so much more.

Powered by Wisdom Panel's database of over 4.5 million pets, 1.5 million veterinary medical records, and 200,000 survey responses from pet parents, Wisdom Panel Behaviors empowers pet parents to make more informed decisions about their dog's care. By gaining a deeper understanding of their unique dog, pet parents can:

• Tailor training based on their dog's genetic and breed-based predispositions
• Anticipate potential behavioral tendencies and address them proactively
• Personalize care based on individual genetic insights

Historically, pet parents have had limited access to genetic information about their dog's behavior, leaving them to guess what's behind their pet's motion sickness, reverse sneezing, scooting, or even willingness to get wet. Wisdom Panel Behaviors unlocks a new level of understanding that not only helps pet parents make smarter decisions about their dog's care but also strengthens the bond they have with their pet.

"Pet parents often say taking proper care of their pets would be much easier if they could read their pets' minds. With behavior insights, we are offering them the ability to understand the 'why' behind their dog's quirks," said Becca Chodroff Foran, Senior Director of R&D at Wisdom Panel. "Understanding a dog's unique behaviors, including their sociability, weight tendencies, and sleeping habits, can be the key to providing the right environment and routine for them to thrive."

Wisdom Panel, already the most accurate and advanced pet DNA test available, performed rigorous analysis to deliver this first-of-its-kind product feature. Instead of identifying one genetic variant per test, Wisdom Panel's behavior insights are powered by statistical models that rely on hundreds of informative genetic variants and breed ancestry proportions for each behavior.

Wisdom Panel Behaviors is available now, through Wisdom Panel's website.

About Wisdom Panel

At Wisdom Panel™, we believe pet health is as important as human health. We've spent 20+ years researching pet genetics to develop DNA tests that unveil in-depth insights into a pet's breed, health, traits, relatives, and more. With a Wisdom Panel report, pet parents can see their pet's whole story—and use the insights to develop a personalized care plan with their vet. So far, 4.5M+ pet parents and over 7,000 veterinarians worldwide have used Wisdom Panel to bring pets a new level of care.

As part of Mars Petcare's Science & Diagnostics division, we're committed to shaping the future of pet health through industry-leading research. Every DNA sample we receive contributes to the world's largest veterinary genetic research study, bringing our scientists one step closer to the next breakthrough in pet health.

To learn more about Wisdom Panel, visit wisdompanel.com and follow us on social media.

About Mars Science & Diagnostics

Mars Science & Diagnostics is a division of Mars Petcare, a diverse business dedicated to one purpose: A BETTER WORLD FOR PETS™. Science & Diagnostics brings together the power of leading pet health science with expertise across diagnostics, data, and technology to improve outcomes in pet health.

View source version on businesswire.com:https://www.businesswire.com/news/home/20240923254706/en/

CONTACT: Wisdom Panel Media Contact

Haley Railton,[email protected]

KEYWORD: CALIFORNIA UNITED STATES NORTH AMERICA CANADA

INDUSTRY KEYWORD: VETERINARY RESEARCH PARENTING GENETICS PETS FITNESS & NUTRITION HEALTH CONSUMER SCIENCE

SOURCE: Wisdom Panel

Copyright Business Wire 2024.

PUB: 10/01/2024 09:00 AM/DISC: 10/01/2024 09:02 AM

http://www.businesswire.com/news/home/20240923254706/en