Salesforce’s Agentforce Life Sciences Selected by Novartis to Drive More Personalized Customer Engagement Globally

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SAN FRANCISCO--(BUSINESS WIRE)--Dec 17, 2025--

Salesforce (NYSE: CRM), the world’s #1 AI CRM, announced today that Novartis (NYSE: NVS), a leading global innovative medicines company, has selected Salesforce’s Agentforce Life Sciences for Customer Engagement to connect patient and healthcare professional (HCP) experiences, enabling teams to focus on strategic and meaningful customer interactions. Building upon its existing investments with Agentforce Health, Data 360 for Health & Life Sciences, MuleSoft for Life Sciences and Agentforce Marketing, Novartis plans to unify engagement across marketing, sales, patient services, medical, market access, and other service stakeholders to drive more cohesive, intelligent healthcare touchpoints.

Novartis plans to roll out Salesforce’s Agentforce 360 for Life Sciences platform globally over the next five years, with the goal of radically simplifying orchestration and experiences across its teams. The platform will allow them to become more integrated around the customer, with compliance capabilities and customer insights embedded directly through AI and data harmonization.

"The expanded partnership with Novartis underscores our commitment to transforming how the life sciences industry engages with marketing, sales, and medical stakeholders," said Frank Defesche, General Manager of Life Sciences at Salesforce. "By unifying engagement on Agentforce Life Sciences, we're providing the foundation for more personal, accurate, and connected experiences. This collaboration is ultimately about getting the right therapies to the patients that need them."

Learn more:

• Discover how Salesforce is leading the next era of life sciences transformation
• Hear from some of the 70+ organizations who selected Agentforce Life Sciences
• Get a sneak peek of the Regulated Content roadmap and transition framework
• Read about Salesforce’s robust partner network, including Deloitte Digital, Honeywell, and ZS

About Salesforce

Salesforce helps organizations of any size become agentic enterprises — integrating humans, agents, apps, and data on a trusted, unified platform to unlock unprecedented growth and innovation. Visit www.salesforce.com for more information.

Any unreleased services or features referenced here are not currently available and may not be delivered on time or at all. Customers should make their purchase decisions based upon features that are currently available.

View source version on businesswire.com:https://www.businesswire.com/news/home/20251217141127/en/

CONTACT: Maha Neouchy

Salesforce

Public Relations

408-568-8442

[email protected]

KEYWORD: CALIFORNIA UNITED STATES NORTH AMERICA

INDUSTRY KEYWORD: HEALTH TECHNOLOGY CONTENT MARKETING DATA MANAGEMENT OTHER COMMUNICATIONS OTHER HEALTH TECHNOLOGY MARKETING PHARMACEUTICAL COMMUNICATIONS GENERAL HEALTH ARTIFICIAL INTELLIGENCE SOFTWARE DIGITAL MARKETING INTERNET HEALTH

SOURCE: Salesforce

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PUB: 12/17/2025 09:00 AM/DISC: 12/17/2025 09:03 AM

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