Imprint Raises $150 Million Series D to Transform Co-Brand Cards into a True Loyalty Platform

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NEW YORK--(BUSINESS WIRE)--Dec 17, 2025--

Imprint, the modern financial platform transforming how brands engage, reward, and retain their customers, today announced it has raised $150 million in Series D financing at a $1.2 billion valuation. The round was led by Khosla Ventures, with meaningful participation from Thrive Capital, Ribbit Capital, Kleiner Perkins, Hedosophia, Spice Capital, and Timeless.

This new financing follows a period of rapid growth for Imprint as leading brands increasingly turn to the company to replace legacy bank-issued programs and deliver modern embedded loyalty experiences that delight customers and drive meaningful increases in customer value.

Imprint's rapid growth highlights strong customer adoption and capital markets validation:

• 200% cardholder base growth year-over-year
• Launched new partnerships with Rakuten, Booking.com, Crate & Barrel, and Fetch
• Achieved a AAA investment rating from Fitch Ratings for inaugural $300 million securitization

"Brands today face pressure to earn customer loyalty through authentic and genuinely rewarding experiences," said Daragh Murphy, co-founder and CEO, Imprint. "This milestone underscores how our team is delivering on our mission to build the best way to pay at the brands customers love. With this new capital, we are accelerating the evolution of co-brand from a bank product into a complete brand loyalty platform."

A Platform Built for Modern Loyalty

Imprint's vision for the next three years is clear: become the platform that powers premium access for the customers of leading brands. The company's approach combines financial products, loyalty infrastructure, and a network of brand-funded rewards to create a unified customer journey from application to spend, earn, redeem, and repeat.

Traditional co-brand credit card programs that rely on decades-old banking processors cannot keep up with modern consumer expectations for embedded experiences, personalization, and instant value. Imprint's proprietary issuing and processing stack, ImprintCore, gives brands complete control over experience, data, and innovation speed.

The Series D financing will accelerate investment in:

• Strengthening the Core Platform: Further accelerating the impact Imprint's products deliver for partners
• Multiple Financial Products: Expanding beyond credit into debit, secured cards, and flexible financing
• AI and Automation: Reinventing how financial companies are built—with automation, not headcount
• Loyalty and Advertising: Powering partner loyalty programs and connecting brands to reward-loving users through the Imprint Rewards Network

Performance That Sets a New Standard

"Imprint’s technology advantage enables them to execute with a level of speed and customization that legacy issuers simply cannot match," said Keith Rabois, Managing Director at Khosla Ventures. "They have quickly become the partner of choice for major enterprises, and that momentum is why we are thrilled to double down."

Brands that have migrated from legacy issuers to Imprint consistently see measurable lift across loyalty, spend, and customer lifetime value. Imprint's integrated experiences, including embedded application flows, brand-native rewards, instant earn and redeem, and deep personalization, have driven:

• 2x higher wallet share for cardholders vs. non-cardholders
• 8x increase in lifetime value for cardholders vs. non-cardholders
• 20% increase in cardholder spend vs. prior program

"This investment strengthens our position as the technology-first alternative to legacy co-brand issuers," Murphy said. "We are excited to continue partnering with beloved brands and to help them deliver experiences that are modern, rewarding, and deeply connected to their customers."

About Imprint

Imprint is the modern co-brand financial platform that partners with leading brands to design, launch, and operate financial products and loyalty experiences that drive measurable lift in engagement, spend, and lifetime value. Partners include Booking.com, Rakuten, Crate & Barrel, Fetch, and H-E-B. The company's integrated technology stack powers seamless brand-native experiences and personalized rewards across credit, debit, and loyalty products.

To learn more, visit www.imprint.co.

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CONTACT: Media Contact

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KEYWORD: NEW YORK UNITED STATES NORTH AMERICA

INDUSTRY KEYWORD: PROFESSIONAL SERVICES FINANCE

SOURCE: Imprint

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PUB: 12/17/2025 09:15 AM/DISC: 12/17/2025 09:15 AM

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