Horizon Sports & Experiences (HS&E) Acquires Strategic

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NEW YORK--(BUSINESS WIRE)--Feb 6, 2025--

Horizon Sports & Experiences (HS&E) today announced the acquisition of Strategic, a leading and innovative sports, lifestyle, and entertainment marketing agency. Peter Stern, founder and president of Strategic, will join HS&E as Chief Growth Officer.

Founded in 1997, Strategic, under Stern’s leadership, has partnered with a diverse portfolio of prominent brands and companies, including New York Life, Pepsi, AB InBev, Target, Ball Corporation, Toyota and Under Armour. Stern, a Sports Business Journal 40 Under 40 honoree, and Strategic have received numerous industry accolades for their creative work, including Clio Awards, Shorty Awards, Hashtag Sports, and Promo 100.

HS&E, led by founders and co-CEOs David Levy and Chris Weil, has rapidly expanded its client portfolio since its launch in the fall of 2022. The acquisition of Strategic aligns with HS&E’s operations, enhancing its event, experiential, and sponsorship capabilities, while expanding its business strategy. In 2023, the agency also acquired the Blake Sports Group.

HS&E’s growing roster of partners now encompasses Proximo Spirits, the NBA, Top Rank Boxing, Paramount+, Cognizant, PayPal, M&T Bank, Verizon, and Unrivaled, among others. Additionally, the agency created and manages two unique sports properties, the Pickleball Slam franchise, and the Shark Beauty Women's Champions Classic, further solidifying HS&E’s position as a premier destination for cutting-edge sports and entertainment solutions.

“Peter founded his agency in 1997 and has been independent ever since. That in itself is impressive. Under his leadership, Peter has excelled in building Strategic by creating exceptional and engaging opportunities for his clients and attracting premier brands by crafting some of our industry’s most innovative experiences,” said Weil and Levy. “We are thrilled to welcome Peter and his team to HS&E, and together we see tremendous future growth opportunities.”

“This is an incredible opportunity to work with David and Chris, who have a proven track record of success throughout their respective careers,” said Stern. “In a short amount of time, they have built a remarkable agency with an impressive portfolio of clients and a terrific culture. I am looking forward to collaborating with them and further accelerating the growth of the agency.”

About HS&E
Horizon Sports & Experiences (HS&E) provides a unique and complementary combination of sports, experiential marketing, and media capabilities. HS&E has a core focus on IP creation and monetization, strategic advisory and consulting, media rights, sponsorship sales, experiential and activation. HS&E is led by co-CEOs David Levy and Chris Weil.

About Strategic
Peter Stern launched Strategic Sports Group, Inc. in 1996 (now Strategic) with an entrepreneurial vision to marry his expertise in media with consulting corporations and properties in the sports marketing industry. In the decades that have followed, Peter has guided what began as a modest start-up agency into one of the most highly respected firms in the industry, establishing a strong foothold in the sports and entertainment business with a client roster that has included such category leaders as New York Life, PepsiCo, Edgewell Personal Care, Chewy, Prinx Chengshan Tire N.A., and Clear Channel Airports.

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CONTACT: DKC for Horizon Sports & Experiences

[email protected]

KEYWORD: NEW YORK UNITED STATES NORTH AMERICA

INDUSTRY KEYWORD: OTHER SPORTS SPORTS ENTERTAINMENT MARKETING COMMUNICATIONS MEDIA GENERAL ENTERTAINMENT LIFESTYLE CONSUMER

SOURCE: Horizon Sports & Experiences

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PUB: 02/06/2025 08:00 AM/DISC: 02/06/2025 08:00 AM

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