Empower Personal Wealth Surpasses $100 Billion in AUA

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6:00 AM on Wednesday, October 1

The Associated Press

GREENWOOD VILLAGE, Colo.--(BUSINESS WIRE)--Oct 1, 2025--

Empower Personal Wealth TM, a unit of Empower, today announced it has surpassed $100 billion in assets under administration (AUA).* The achievement highlights both the company’s rapid growth and the accelerating demand among Americans for personalized financial advice and innovative wealth management solutions.

Empower Personal Wealth was established in January 2023 and has established a compound annual growth rate of about 25% since inception. At the period ending June 30, 2025, Empower reported new net flows up 83% from the same period the prior year.

“This milestone reflects the trust and confidence that individuals and families across the country are placing in Empower Personal Wealth,” said Edmund F. Murphy III, president and CEO of Empower. “As historic wealth transfer reshapes the financial landscape, we believe Empower Personal Wealth is uniquely positioned to guide clients through this moment of opportunity.”

Rising demand for wealth management services

The milestone comes as the wealth management industry experiences historic transformation. In the U.S. alone, more than $60 trillion 1 in wealth is expected to pass from baby boomers to younger generations over the next two decades—the largest intergenerational wealth transfer in history. Empower believes this unprecedented shift, coupled with the projected 5.4% annual growth in mass-affluent investor assets through 2028, 2 underscores the growing need for trusted advice, holistic planning and scalable technology-driven solutions.

Empower Personal Wealth President Carol Waddell said, “Reaching $100 billion in AUA in less than three years demonstrates how strongly our model is resonating. Our digital tools, paired with guidance and advice from experienced financial advisors and planners, gives clients clarity and control over their finances.”

Building on strategic acquisitions

Empower Personal Wealth was launched in 2023, building on Empower’s acquisition of Personal Capital in 2020, a deal that added powerful digital advice tools and financial planning technology to the company’s capabilities. These strengths were further enhanced by Empower’s acquisitions of MassMutual’s retirement plan business in 2021 and Prudential’s retirement business in 2022, which significantly expanded the company’s scale and breadth in serving wealth customers and retirement plan participants nationwide.

The existing Empower individual retirement team and wealth management components of Prudential and MassMutual have accelerated Empower’s growth and helped to fuel the emerging success of Empower Personal Wealth, which now combines cutting-edge digital platforms with licensed financial professionals to deliver personalized strategies for investing, planning and retirement.

Since 2023, Empower Personal Wealth has grown to employ more than 1,500 financial advisors, financial planners and specialists to help clients with a broad range of needs ranging from holistic wealth management for individuals and families, investing, savings strategies and tax-sensitive planning, among other needs. All told, Empower Personal Wealth employs approximately 2,500 people.**

Technology innovation: The Empower Personal Dashboard™

A cornerstone of Empower Personal Wealth’s offering is its Personal Dashboard, an award-winning digital platform that provides clients with a 360-degree view of their finances. The dashboard enables individuals to link accounts across banking, credit cards, mortgages, investments and retirement savings, giving them a real-time, holistic view of their financial lives. With built-in planning and projection tools, clients can track progress toward goals such as retirement, debt reduction or wealth accumulation, while receiving tailored insights and strategies from Empower’s advisors.

The Personal Dashboard underscores Empower’s hybrid approach—combining intuitive technology with professional guidance—to help clients make smarter financial decisions with confidence.

“Because Empower Personal Wealth operates alongside Empower’s Workplace Solutions retirement services business, we believe we are in a unique position to help individuals with both saving for retirement within their employer plans as well as achieving broader wealth goals,” Waddell said. “Our collaboration with retirement plan advisors helps ensure clients get the guidance they need at every stage of life—from building their savings to confidently working toward achieving their goals.”

ABOUT EMPOWER

Recognized as a leader in retirement services and wealth management, 1 Empower administers approximately $1.8 trillion in assets 2 for more than 19 million individuals through the provision of workplace and individual retirement plans, advice, financial planning and investments. Connect with us on empower.com, Facebook, X, LinkedIn, TikTok, and Instagram.

*As of August 2025. Assets under administration (AUA) refers to the assets administered by Empower. AUA does not reflect the financial stability or strength of a company.

** As of August 2025

The Cerulli Report - U.S. Retirement Market 2024 and ICI – 2023 DC Retirement AUA.
Next in Asset and Wealth Management 2025, January 2025, PwC .
Pensions & Investments DC Recordkeeper Survey (2025). Ranking measured by total number of participants as of December 2024.
As of June 30, 2025. Assets under administration (AUA) refers to the assets administered by Empower. AUA does not reflect the financial stability or strength of a company.

Empower refers to the products and services offered by Empower Annuity Insurance Company of America and its subsidiaries. “EMPOWER” and all associated logos and product names are trademarks of Empower Annuity Insurance Company of America.

The information contained herein is being provided for discussion purposes only and does not constitute an offer to sell, or a solicitation of an offer to buy or sell securities. All visuals are illustrative only.

Advisory services are provided for a fee by Empower Advisory Group, LLC (EAG). EAG is a registered investment adviser with the Securities and Exchange Commission (SEC) and an indirect subsidiary of Empower Annuity Insurance Company of America. Registration does not imply a certain level of skill or training. Investing involves risk. Past performance is not indicative of future returns. You may lose money. Advisory fees are calculated based upon the amount of assets being managed (as detailed further in the Empower Advisory Group, LLC Form ADV).

Learn more:

To learn more about how we’re empowering plan sponsors and their participants to be more engaged in their retirement plans than ever before, call us at 800-719-9914.

View source version on businesswire.com:https://www.businesswire.com/news/home/20251001328462/en/

CONTACT: Media contacts:

Stephen Gawlik [email protected]

Mandy Cassano [email protected]

KEYWORD: COLORADO UNITED STATES NORTH AMERICA CANADA

INDUSTRY KEYWORD: PERSONAL FINANCE ASSET MANAGEMENT PROFESSIONAL SERVICES FINANCE

SOURCE: Empower

PUB: 10/01/2025 06:00 AM/DISC: 10/01/2025 06:01 AM

http://www.businesswire.com/news/home/20251001328462/en