Boppy® Just Dropped the ComfyHold and Parents Are About to Be OBSESSED

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GOLDEN, Colo.--(BUSINESS WIRE)--Oct 1, 2025--

Parents already know the hip carry. It’s the go-to move when your toddler wants up, but your arms and back are over it. The ComfyHold™ Cross-Body Hip Carrier announced today by Boppy takes that same natural position and makes it supportive, comfortable and easier to maintain.

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Boppy ComfyHold Cross-Body Hip Carrier

“The ComfyHold is built for the stage when kids are too big for a front carrier but still want to be carried everywhere,” said Boppy CEO Nancy Bartley. “It gives caregivers a lightweight, portable way to manage all those ‘up, down, up again’ moments without the ache.”

With a cross-body fit that relieves strain on a caregiver’s back, shoulders and arms, breathable mesh to keeps things cool, an expandable padded shoulder strap, dual adjustable buckles and a padded, contoured seat that wraps snugly around a baby’s bottom to make pick-ups a breeze, the ComfyHold was designed for real life. It folds small enough to slip into a diaper bag, where it’s ready the moment a toddler decides walking is officially canceled.

The ComfyHold is part of Boppy’s growing line of carriers, and is Baby Safety Alliance Verified (formerly JPMA) for quality and safety. Available for $44.99 in a dark gray cheetah print, the ComfyHold can be found at Amazon and Boppy.com.

This month, Boppy is rolling out major savings. During Target Circle Week, Boppy’s New Nursing Pillow is 20% off. During Amazon Fall Prime Big Deal Days, Boppy’s New Nursing Pillow is 30% off, and covers and carriers are 20% off.

This year, Boppy introduced a range of new products. Its Proper Posture Floor & Booster Seat sold out in three weeks and is now back in stock. Its Uplift Nursing Pillow redefined feeding comfort and its New Nursing Pillow earned a highly-coveted Good Housekeeping Parenting Award. With the addition of its first hip carrier, Boppy continues to grow alongside families, expanding its lineup with versatile products to support babies, toddlers and caregivers through every stage.

Learn more at boppy.com or contact Adam Ritchie at (617) 819-4237 / [email protected].

About Boppy
Boppy provides products for pregnancy through toddlerhood. It created the iconic nursing pillow and offers an expanded range of products and accessories.

View source version on businesswire.com:https://www.businesswire.com/news/home/20250930347955/en/

CONTACT: MEDIA CONTACT

Adam Ritchie

(617) 819-4237 /[email protected]

KEYWORD: COLORADO UNITED STATES NORTH AMERICA

INDUSTRY KEYWORD: OTHER RETAIL PARENTING SPECIALTY FAMILY BABY/MATERNITY ONLINE RETAIL CONSUMER RETAIL

SOURCE: Boppy

Copyright Business Wire 2025.

PUB: 10/01/2025 07:00 AM/DISC: 10/01/2025 06:59 AM

http://www.businesswire.com/news/home/20250930347955/en