Alder Packaging Taps Colombian Manufacturer, Simex, to Lead Next Era of Sustainability and Supply Chain Strategies

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LOS ANGELES--(BUSINESS WIRE)--Apr 16, 2025--

Alder Packaging unveiled a new regional manufacturing partnership with Simex, a family-owned injection molding facility based in Medellín, Colombia, with over 55 years of expertise. This collaboration strengthens Alder’s ability to offer sustainable packaging solutions while providing a resilient, nearshore alternative as brands navigate shifting tariff policies and global supply chain changes.

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Simex and Alder Team

Established in 1969, Simex specializes in producing high-quality beauty components, including mascara wands, lip gloss tubes, lipstick bullets, fragrance caps, and nail polish bottles. Their long-standing partnerships with world-renowned brands reflect their deep commitment to innovation and quality.

“We’re combining Simex’s deep manufacturing expertise with Alder’s engineering and sustainability focus,” said Sarah Haffey, Co-Founder and COO of Alder Packaging. “This partnership offers our clients a regional solution that reduces emissions, shortens lead times, and helps them stay agile in today’s complex sourcing environment.”

Santiago Vera, Simex’s Commercial Manager, added, “We’re proud to bring our decades of manufacturing experience to the Alder team that prioritizes sustainable innovation. Together, we’re elevating the future of beauty packaging.”

As brands face rising tariffs and evolving trade policies, Alder is proactively helping clients build flexible supply chains with a mix of South American, U.S., Chinese, and EU manufacturing options. Sarah explained, “At Alder, we’re transparent on pricing at the factory to how tariffs are impacted based on the location — it’s important for brands to know that the tariffs are based on where the finished goods are assembled, not always where the packaging is made.”

Get a First Look at Luxe Pack New York

On May 7th and 8th in New York, Alder will debut custom samples with Simex at Luxe Pack New York. The collection will showcase packaging innovation via recyclable formats, high PCR content, and mono-material solutions. These components reflect today’s demand for sustainability without compromising quality or aesthetic.

To schedule a meeting with the Alder team at Luxe Pack or request a private preview of the Alder + Simex collection, visit www.alderpackaging.com.

About Alder Packaging

Established in 2022 to make beauty more sustainable, Alder Packaging delivers custom packaging across skincare, haircare, color cosmetics, and fragrance. With expertise in packaging engineering and manufacturing, Alder designs innovative components and guides brands on streamlining their supply chains and processes for sustainability.

About Simex

Simex is a family-owned injection molding facility located in Medellín, Colombia. With over 55 years of experience, Simex specializes in cosmetic packaging components and serves a global portfolio of beauty brands through a legacy of quality and innovation.

View source version on businesswire.com:https://www.businesswire.com/news/home/20250415088784/en/

CONTACT: Sarah Haffey

Co-Founder & COO, Alder Packaging

[email protected]

Alexis Quintal

[email protected]

KEYWORD: LATIN AMERICA NORTH AMERICA UNITED STATES SOUTH AMERICA COLOMBIA CALIFORNIA NEW YORK

INDUSTRY KEYWORD: ENVIRONMENT LUXURY PACKAGING MANUFACTURING SUSTAINABILITY FASHION COSMETICS RETAIL SUPPLY CHAIN MANAGEMENT

SOURCE: Alder Packaging

Copyright Business Wire 2025.

PUB: 04/16/2025 08:31 AM/DISC: 04/16/2025 08:31 AM

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