Meet BrushBot™ By Willo®: The First-Ever Automatic Toothbrush Built Just for Kids to Help Establish Strong Independent Oral Care Habits

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NEW YORK--(BUSINESS WIRE)--Oct 7, 2025--

Willo ®, a company led by a team of oral health experts on a mission to revolutionize children’s oral health, today proudly unveils its latest innovation: Willo ® BrushBot™, a first-of-its-kind automatic toothbrush designed specifically for kids ages 5 to 13. BrushBot™ represents the evolution of Willo’s lineup, developed in collaboration with pediatric dentists, oral health engineers, and real families. The result is a complete reinvention of how kids brush, making the routine easier, more fun, and delivering results parents can trust and dentists can see.

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Willo® BrushBot™, a first-of-its-kind automatic toothbrush designed specifically for kids ages 5 to 13.

BrushBot™ brings Willo’s groundbreaking automatic technology into a handheld, easy-to-use format that works anywhere in the home or on the go, giving kids an effective, dentist-approved brushing routine without the hassle. Like AutoFlo+, BrushBot™ features Willo’s patented OptiClean ® brush head, gliding with robotic precision to mimic the dentist-recommended technique at the push of a button. Smart Sensors guide hand placement to ensure the most effective clean, while the app leads children through a full two-minute brushing session with real-time feedback

“Willo is the only kids’ toothbrush that addresses all three key problems we see in pediatric dentistry: correct bristle angle to reach along the gumline, consistent brushing motion to ensure effective plaque removal and brushing for the full two minutes,” said Dr. Joel Berg, DDS, MS, Willo’s Chief Dental Officer. “BrushBot™ delivers consistent, effective brushing at home, improving oral hygiene between visits and reducing the risks of cavities. There are no missed spots, just a thorough, effective clean, every time.”

Why Kids (and Parents) Love BrushBot™:

• Effortless Brushing: Place it, press start and BrushBot™ ensures a full, dentist-recommended two-minute clean.
• Clinically Proven Performance: It removes 7x more plaque than a manual toothbrush and ensures proper bristle angle, consistent motion and full brushing time.
• Guided Brushing with Real-Time Feedback: Smart sensors guide hand placement and brushing along the gumline while the app keeps kids on track and parents in the loop.
• Space-Smart and Travel-Friendly: BrushBot™ features a compact footprint, fitting neatly into shared bathrooms and traveling easily for weekends away, vacations, or sleepovers.
• Low-Maintenance, High-Convenience: Fast charging, long battery life and easy cleaning make BrushBot™ ideal for busy families and life on the go.

“Willo’s dedicated team of engineers, designers, and dental health professionals work together to ensure every child has a stress-free, independent, and engaging brushing experience,” said David Fox, CEO, Willo. “We’re excited to build on the success of the AutoFlo+ by adding BrushBot™ to our growing lineup of automatic oral care solutions to help children build lifelong oral care habits.”

For families seeking additional enamel-strengthening protection, it can be paired with Willo’s new dentist-recommended fluoride toothpaste to complete the oral care routine.

BrushBot™ is available for pre-order on Willo.com and will be available on Amazon in November 2025.

About Willo:

Founded on a mission to revolutionize the oral health of children, Willo combines innovative design, advanced technology, and decades of oral health expertise to create breakthrough dental products for children. Willo’s dedicated team of engineers, designers, and dental health professionals work together to create innovative dental products that make brushing easy and enjoyable for kids while giving parents confidence that they are helping to establish healthy, lasting oral care habits for their kids. Willo is dedicated to transforming daily routines into opportunities for better health, ensuring every child enjoys a brighter, healthier smile.

For more information, please visit www.willo.com.

Brush Healthy. Brush Happy.

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KEYWORD: NEW YORK UNITED STATES NORTH AMERICA

INDUSTRY KEYWORD: CONSUMER ELECTRONICS OTHER HEALTH TECHNOLOGY PRIMARY/SECONDARY EDUCATION GENERAL HEALTH TRAVEL PARENTING CHILDREN BABY/MATERNITY OTHER TECHNOLOGY FAMILY VACATION CONSUMER HEALTH

SOURCE: Willo

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PUB: 10/07/2025 09:19 AM/DISC: 10/07/2025 09:17 AM

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