Speed, Simplicity, Savings: Percentage of Residential Wireless Internet Sign-Ups Doubles That of Wired, J.D. Power Finds

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TROY, Mich.--(BUSINESS WIRE)--Oct 9, 2025--

Residential wireless internet providers are growing more in popularity among new customers compared to wired internet providers, according to the J.D. Power 2025 U.S. Residential Internet Service Provider Study, SM released today. Specifically, wireless providers have seen a 15% increase in new sign-ups over the past six months, compared to 6% for wired providers. Overall satisfaction remains higher for wireless internet, at 647 (on a 1,000-point scale) versus 554 for wired.

“The internet landscape is clearly evolving, with continued rising customer satisfaction and continued strong customer service performance in wireless service,” said Carl Lepper, senior director of technology, media and telecom intelligence at J.D. Power. “The high satisfaction we are seeing in the wireless internet segment is attributed to internet speed, availability and the hassle-free ability to start service, combined with a lower price. Additionally, with more provider options, customers are able to choose the service that best fits their lifestyle.”

Study Rankings

T-Mobile ranks highest in wireless internet—national, for a 2 nd consecutive year, with a score of 663. The segment average is 647.

Verizon ranks highest in the wired internet—east region for a 13 th consecutive year, with a score of 578. The segment average is 541.

AT&T ranks highest in the wired internet—north central region with a score of 554 for a 3 rd consecutive year. Xfinity (551) ranks second.

GFiber (formerly Google Fiber) ranks highest in the wired internet—south region for a 3 rd consecutive year, with a score of 703. AT&T (595) ranks second and Xfinity (587) ranks third.

AT&T ranks highest in the wired internet—west region for a 4 th consecutive year, with a score of 561. Frontier Communications (546) ranks second and Spectrum (542) ranks third.

See the rank charts for each region at http://www.jdpower.com/pr-id/2025125.

The 2025 U.S. Residential Internet Service Provider Satisfaction Study is based on responses from 27,971 customers that currently have internet service with a provider included in the study. The study measures overall satisfaction with internet service providers based on seven dimensions: consistently delivering high-quality service; value for price paid; ease of doing business; level of trust with provider; people; digital tools; and resolving problems or complaints. The study was fielded from August 2024 through August 2025.

For more information about the U.S. Residential Internet Service Provider Satisfaction Study, visit https://www.jdpower.com/business/tmt/us-residential-internet-service-provider-customer-satisfaction-study.

About J.D. Power

J.D. Power is a global leader in consumer insights, advisory services, and data and analytics. A pioneer in the use of big data, artificial intelligence (AI) and algorithmic modeling capabilities to understand consumer behavior, J.D. Power has been delivering incisive industry intelligence on customer interactions with brands and products for more than 55 years. The world's leading businesses across major industries rely on J.D. Power to guide their customer-facing strategies.

J.D. Power has offices in North America, Europe, and Asia Pacific. To learn more about the company's business offerings, visit JDPower.com/business. The J.D. Power auto-shopping tool can be found at JDPower.com.

About J.D. Power and Advertising/Promotional Rules:www.jdpower.com/business/about-us/press-release-info

View source version on businesswire.com:https://www.businesswire.com/news/home/20251009449585/en/

CONTACT: Media Relations Contacts

Joe LaMuraglia, J.D. Power; East Coast; 714-621-6224;[email protected]

John Roderick; East Coast; 631-584-2200;[email protected]

KEYWORD: UNITED STATES NORTH AMERICA MICHIGAN

INDUSTRY KEYWORD: DATA ANALYTICS INTERNET HARDWARE ARTIFICIAL INTELLIGENCE DATA MANAGEMENT CONSUMER ELECTRONICS PROFESSIONAL SERVICES TECHNOLOGY

SOURCE: J.D. Power

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PUB: 10/09/2025 08:00 AM/DISC: 10/09/2025 07:59 AM

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