Rinse Launches in Toronto, Marking First International Expansion

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TORONTO--(BUSINESS WIRE)--Sep 3, 2025--

Rinse, the leading laundry and dry cleaning delivery service in North America, announced its official launch in Toronto, marking the company’s first international expansion.

Toronto residents can now schedule expertly handled, convenient, door-to-door laundry and dry cleaning services seven days a week through the Rinse website or mobile app. In addition to Wash & Fold, customers will have access to Dry Cleaning, Hang Dry, and Rinse Repeat, the company’s industry-leading laundry subscription service to support customers with more frequent clothing care needs priced by the Rinse iconic duffle bag instead of by the pound.

This expansion follows Rinse’s $23 million Series D funding round this year, led by LG Electronics, to fuel innovation, market growth, and international expansion.

“Launching in Toronto marks a major milestone for Rinse as we continue to expand more fully across North America,” said Ajay Prakash, co-founder and CEO of Rinse. “We see strong demand in the city for a reliable, seamless service that enables customers to plan and pursue their busy lives. We are excited to streamline laundry and dry cleaning for Toronto.”

Rinse partners with local cleaning experts, empowering them with cutting-edge technology and robust operational frameworks to foster sustainable growth and deliver unparalleled, consistent service experiences within the community. Rinse also hires all Valets as full time employees, ensuring consistent service quality and a positive work environment. Unlike independent contractors, Valets receive benefits such as paid sick time, paid rest breaks, mileage reimbursement, workers’ compensation insurance, and employer-paid tax benefits.

Founded in 2013 to remove friction from clothing care, Rinse operates in over a dozen markets and serves more than 12 million households across San Francisco, New York, Los Angeles, Washington, D.C., Chicago, Boston, Dallas, Austin, New Jersey, Seattle, San Jose, Oakland, and now Toronto.

About Rinse:

Rinse is a direct-to-consumer laundry and dry cleaning service that delivers high-quality clothing care to customers’ doors. By integrating with the best local cleaning partners and maintaining a dedicated W2 employee workforce, Rinse ensures a consistent, reliable experience across every market it serves. Learn more at www.rinse.com.

View source version on businesswire.com:https://www.businesswire.com/news/home/20250903559968/en/

CONTACT: Rinse Press Contact:

Aubree Tolley

[email protected]

KEYWORD: UNITED STATES NORTH AMERICA CANADA

INDUSTRY KEYWORD: ONLINE RETAIL OTHER RETAIL RETAIL DELIVERY SERVICES SPECIALTY

SOURCE: Rinse

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PUB: 09/03/2025 09:30 AM/DISC: 09/03/2025 09:29 AM

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