Punchbowl® Launches Bluey Online Invitations & Digital Greeting Cards for Fans of the Hit Series

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FRAMINGHAM, Mass.--(BUSINESS WIRE)--Sep 30, 2025--

Punchbowl®, the gold standard in online invitations and greeting cards, today announced a new collection of designs based on the #1 most-streamed series in the U.S.* – Bluey. The online Bluey invitations and greeting cards are perfect for birthdays or family celebrations, and feature Bluey alongside her family and friends.

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New Bluey online invitations and digital greeting cards from Punchbowl are perfect for birthdays and family celebrations.

“Bluey is a very popular kids’ birthday party theme and an exciting addition to our portfolio,” said Matt Douglas, Founder & CEO, Sincere Corporation, parent company to Punchbowl. “We’re excited to pair this wonderful brand with our best-in-class technology to offer families an easy way to invite friends to a Bluey-themed birthday or share heartfelt greetings starring their favorite Bluey characters.”

Created in collaboration with BBC Studios, the Bluey collection on Punchbowl includes playful, vibrant designs that have the look and feel of paper with matching envelope liners, postage stamps, and greetings. Fans can personalize an online Bluey invitation in minutes, deliver it instantly by text or email, track RSVPs, and add powerful party planning features like a guest poll or gift registry. The Bluey collection includes invitations for birthdays, sleepovers, pool parties, playdates, and Halloween; and greeting cards to send birthday, thank you, and Halloween wishes. In the coming weeks, Punchbowl will also introduce Bluey holiday invitations and greetings.

Highlights of the Bluey collection:

• Choose a branded online invitation or greeting card starring beloved Bluey characters including Bluey, Bingo, Mum, Dad, Coco, Lila, Mackenzie, Judo, Chloe, and Indy
• Each design has the look & feel of paper with a matching envelope, envelope liner, and postage stamp
• Personalize with colors, fonts, and greetings
• Add a photo to select designs
• Deliver instantly by email or text
• Track RSVPs
• Add powerful party planning features (potluck list, guest poll, gift registry, co-host)

Bluey is the latest brand to collaborate with Punchbowl. In 2014, Punchbowl launched the “Characters Kids Love” invitation collection and has since built the largest selection of branded online birthday invitations. The collection now includes beloved characters from Disney, Universal, Warner Bros. Discovery, Paramount, Sesame Street, Mattel, and many more.

To browse Bluey online invitations, visit www.punchbowl.com/bluey

To send a digital Bluey birthday card, visit www.punchbowl.com/blueybirthdaycard

*Source: Nielsen. Bluey streaming claim based on total viewing that occurred from January 2025 through June 2025 (12/29/24 – 06/28/25) and ranked on total viewing minutes by Persons 2+. Data was sourced through Nielsen Streaming Content Ratings. Bluey streams on Disney+.

About Punchbowl
Punchbowl is the gold standard in online invitations and digital greeting cards. The award-winning platform — available on Punchbowl.com, iOS, and Android — makes it easy to plan an unforgettable celebration or send thoughtful well-wishes to the people you love. For more information about Punchbowl, visit www.punchbowl.com.

Punchbowl is part of Sincere Corporation, a family of consumer internet brands with heart. Sincere is home to Punchbowl®, Lovebird®, Timehop®, Memento®, and Sincere Foundation. The Company builds technology that brings you closer and helps show you care to the people who matter the most. To learn more, visit www.sincere.com.

About BBC Studios Brands & Licensing
The BBC Studios Brands & Licensing division is the driving force in extending BBC Studios IP through innovative brand extensions, fostering deep fan engagement worldwide. Partnering our iconic brands - including Doctor Who and Bluey - with the world's biggest brands, promoters and publishers, ignites the imagination of fans and creates memorable brand-fame moments. Our diverse portfolio spans consumer products, live entertainment, gaming and publishing, while BBC Studios Digital drives over 1 billion views per month, offering advertising and branded content opportunities. Supported by award-winning teams, we focus on finding visionary opportunities to enhance global brand impact and digital growth.

BBC Studios | Website | Press Office | X | LinkedIn | Instagram |

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KEYWORD: UNITED STATES NORTH AMERICA MASSACHUSETTS

INDUSTRY KEYWORD: CHILDREN TV AND RADIO TECHNOLOGY LICENSING (ENTERTAINMENT) ENTERTAINMENT SOFTWARE FAMILY INTERNET CONSUMER PARENTING OTHER ENTERTAINMENT

SOURCE: Punchbowl

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PUB: 09/30/2025 08:00 AM/DISC: 09/30/2025 08:01 AM

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