Ore-Ida® Introduces “CrouTots” - A Golden, Crispy Twist on the Classic Salad Topping

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PITTSBURGH & CHICAGO--(BUSINESS WIRE)--Sep 30, 2025--

Ore-Ida, the inventor of Tater Tots and a brand that has been serving up golden, delicious potatoes to American households for more than 70 years, is shaking up salad bowls everywhere with its latest launch: CrouTots. Inspired by #SaladTok and the cultural obsession with adding a side of fries to any salad order, CrouTots bring crunchy potato goodness to salads, reinforcing that leafy greens don’t have to be boring and making it easier than ever to turn everyday salads into irresistible, flavorful meals.

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With a satisfying crunch and savory flavor, CrouTots transform any bowl of greens into something worth eating. With 77% of Americans making mealtime decisions based on trending online content 1, Ore-Ida is bringing one of social media’s most unexpected salad hacks straight to the table for a limited time.

“For over 70 years, Ore-Ida has been bringing golden, crispy potatoes to tables across America,” says Casey Turro, Director of Marketing for Ore-Ida. “When we saw fans swapping croutons for Tater Tots on social media, we knew we had to make it official. With CrouTots, we’re taking that idea to the next level, giving salads a craveable potato crunch only Ore-Ida can deliver.”

From a classic Caesar to a spicy taco salad, Ore-Ida CrouTots turn everyday greens into the main event - whether you’re trying a viral recipe from social media or creating your own at home. With endless ways to mix, match and customize, this new topping makes it easy to reinvent salads in creative, fun ways that go beyond the basics.

Ore-Ida has always been about bringing excitement to the table through the fluffy, warm potatoes families know and love. With greens taking over social feeds and dinner tables alike, the brand saw an opportunity to reimagine a classic topping in a way only the inventor of the Tater Tots could. CrouTots make salads worth eating again and prove that mealtime can be both fun and flavorful.

Starting September 30, fans can get their hands on CrouTots for $1.50 per bag, available exclusively through Gopuff in NYC, Los Angeles, Chicago, Atlanta, and Pittsburgh, and while supplies last. To learn more and find out where to order, visit https://www.gopuff.com/p/ore-ida-crou-tots/p79819.

ABOUT THE KRAFT HEINZ COMPANY

We are driving transformation at The Kraft Heinz Company (Nasdaq: KHC), inspired by our Purpose, Let's Make Life Delicious. Consumers are at the center of everything we do. With 2024 net sales of approximately $26 billion, we are committed to growing our iconic and emerging food and beverage brands on a global scale. We leverage our scale and agility to unleash the full power of Kraft Heinz across a portfolio of eight consumer-driven product platforms. As global citizens, we're dedicated to making a sustainable, ethical impact while helping feed the world in healthy, responsible ways. Learn more about our journey by visiting www.kraftheinzcompany.com or following us on LinkedIn.

1 Majority of Americans turn to social media for mealtime inspiration |NY Post

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CONTACT: ALISON BROD MARKETING COMMUNICATIONS

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THE KRAFT HEINZ COMPANY

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KEYWORD: ILLINOIS PENNSYLVANIA UNITED STATES NORTH AMERICA

INDUSTRY KEYWORD: FOOD/BEVERAGE RETAIL COMMUNICATIONS SOCIAL MEDIA DELIVERY SERVICES

SOURCE: The Kraft Heinz Company

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PUB: 09/30/2025 06:00 AM/DISC: 09/30/2025 05:59 AM

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