Marumatsu Reimagines Everyday Tea Culture with Renewed "san grams Sangram" Brand

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KIKUGAWA, Japan--(BUSINESS WIRE)--May 23, 2025--

Marumatsu, a heritage tea company with over 120 years of history, is proud to announce the renewal of its “san grams Sangram” brand. Based in one of Japan’s most renowned tea-growing regions, Marumatsu remains devoted to enriching daily life through tea. The renewed brand offers a fresh vision for enjoying tea in a way that connects tradition with the rhythm of modern living.

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San Grams Kikugawa Store

The concept of “New Everyday Tea” encourages people to rediscover the calming ritual of brewing tea. While bottled tea is convenient, it often lacks the sensory depth and emotional comfort of hand-brewed tea. Marumatsu invites people to make tea a small but meaningful part of their day, bringing moments of calm and connection.

At the heart of the brand renewal is the reopening of San Grams Kikugawa, the flagship store. The space brings together a café for relaxed tea enjoyment, an area for deeper cultural immersion, and a shop offering premium teas and carefully selected utensils. Visitors can explore deep-steamed and organic teas, single-origin leaves, and international selections, with staff providing guidance on ideal brewing methods for each type.

The store's name, Sangram, refers to the three grams of tea typically used to make one cup. From this small amount, a rich experience is created. The brand reflects the idea that even a brief tea moment can nourish the heart and strengthen personal connections.

San Grams also introduces two unique approaches to tea culture:

Chamegoto: A casual, contemporary style of tea that incorporates herbs, flavor blends, and pairings with sweets and foods.

Chagoto: A deeper, more traditional experience rooted in Japanese tea ceremony and etiquette.

Both approaches aim to make tea accessible and relevant in daily life.

Marumatsu is also committed to sustainability and community. The company collaborates with growers to create safe, high-quality products, promotes organic tea farming, and contributes to regional export initiatives. Donations to Kikugawa support projects that encourage international demand for Japanese teas.

With advanced quality control systems and certifications including JAS Organic, FSSC 22000, Rainforest Alliance, Kosher, and Halal, Marumatsu remains a trusted name in tea. Its tea masters have received multiple awards, including national honors and international competition prizes.

San Grams Store Information
Location: 1-1 Horinouchi, Kikugawa-shi, Shizuoka 439-0006, Japan
Business Hours: 10:00 to 18:00
Café Hours: 10:30 to 17:30 (last order at 17:00)
Closed on Wednesdays
Phone: +81 537-36-1201
Website: www.san-grams.jp
Reservations required for tea ceremonies.

About Marumatsu
Founded in 1899, Marumatsu blends long-standing tradition with modern techniques to produce exceptional Japanese teas. Located in Kikugawa, Shizuoka, the company continues its founding mission to connect people, nature, and heart through the culture of tea.

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CONTACT: Media Contact

Marumatsu Tea Co., Ltd.

2561-1 Nishikata, Kikugawa, Shizuoka 439-0037, Japan

[email protected] Tea Factory Co.

Shino Tomizawa

Mail: [email protected]

KEYWORD: JAPAN ASIA PACIFIC

INDUSTRY KEYWORD: OTHER PHILANTHROPY LUXURY TOURIST ATTRACTIONS SUSTAINABILITY OTHER ENTERTAINMENT SPECIALTY RESTAURANT/BAR ORGANIC FOOD FOOD/BEVERAGE ENVIRONMENT RETAIL VACATION DESTINATIONS ENTERTAINMENT TRAVEL GENERAL ENTERTAINMENT PHILANTHROPY HOME GOODS AGRICULTURE NATURAL RESOURCES

SOURCE: Marumatsu Tea Factory Co.

Copyright Business Wire 2025.

PUB: 05/23/2025 10:00 AM/DISC: 05/23/2025 09:59 AM

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