Kuwana City, Mie: Ishidori Matsuri (Ishidori Festival) Known as the Noisiest Festival in Japan to be Held on Saturday August 2nd and Sunday 3rd.
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10:00 AM on Thursday, July 31, 2025
The Associated Press
KUWANA, Japan--(BUSINESS WIRE)--Jul 31, 2025--
Kuwana City in Mie Prefecture, Japan, located about 20 minutes from Nagoya station by train, has been strengthening its internationalisation efforts and information dissemination since last year with the aim of becoming a ‘city open to the world’.
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Tosai (Performing Ishidori-bayashi in front of the tower gate of Kuwana Sosha)
Kuwana Ishidori Matsuri, a UNESCO Intangible Cultural Heritage event
Ishidori Matsuri will be held on August 2 nd and 3 rd this year, taking place in the vicinity of Kuwana Sosha (Kasuga Shrine). This UNESCO-recognized festival is known as the noisiest festival in Japan, with around 40 festival floats parading through the town with the grand sound of gongs and drums.
In particular, the “Tatakidashi” on the first day of the Ishidori Matsuri, and the ‘Tosai’ held on the day of “Hongaku” are must-sees, and the area around Kuwana Sosha is filled with many spectators.
Schedule of the festival
Saturday, August 2, the day of Shingaku (Final preparation of the festival)
0 a.m. Tatakidashi (start of striking the gong)
Around 5 p.m. Shinai Neri-Aruki (the floats will start parading in their own district)
The starting time of the Neri-Aruki differs by the district.
Sunday, August 3, the day of Hongaku (Festival)
1 p.m. Line up at Kita-ichiba,
6:30 p.m. Hanaguruma Tosai (Performing in front of the tower gate of Kuwana Sosha)
“Kuwana Shaved Ice Route”
This year marks the fifth “Kuwana Shaved Ice Route” event. Chubu Corporation, a manufacturer of commercial shaved ice machines with the top share of the Japanese market, is located in the city. Kuwana City, which experiences hot summers every year, consumes a large amount of shaved ice.
This year, 27 stores in the city will participate, offering a wide variety of shaved ice. A campaign to win prizes is also underway! For details, please visit the special website.
Please check in advance for some stores may be closed during the festival.
Come visit Kuwana to experience Japanese summer with Ishidori Matsuri, the noisiest festival in Japan, and shaved ice to cool you down.
Both websites are written in Japanese. By using the machine translation function on the web browser it is possible to read in the language you prefer.
View source version on businesswire.com:https://www.businesswire.com/news/home/20250723544548/en/
CONTACT: Kuwana City PR Office
A. Hirashima (Ms.)
1-5-17 Roppongi, Minato-ku, Tokyo 106-8487
KEYWORD: JAPAN ASIA PACIFIC
INDUSTRY KEYWORD: DESTINATIONS TRAVEL VACATION FOOD/BEVERAGE EVENTS/CONCERTS RETAIL TOURIST ATTRACTIONS ENTERTAINMENT
SOURCE: Kuwana City PR Office
Copyright Business Wire 2025.
PUB: 07/31/2025 10:00 AM/DISC: 07/31/2025 10:00 AM
http://www.businesswire.com/news/home/20250723544548/en
