Informa TechTarget Once Again Named a Leader in Account-Based Marketing (ABM) in QKS Group Analyst Report

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NEWTON, Mass.--(BUSINESS WIRE)--Sep 30, 2025--

TechTarget, Inc. (Nasdaq: TTGT), (“Informa TechTarget”), a leading growth accelerator for the B2B Technology sector, today announced that it has once again been recognized as a Leader in Account-Based Marketing (ABM) by QKS Group (formerly Quadrant Knowledge Solutions), a leading independent global analyst and consulting firm. Informa TechTarget is ranked among 12 global ABM vendors, underscoring the company’s comprehensive products and services, actionable insights and expansive global ABM customer base.

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Informa TechTarget named a Leader in QKS Group SPARK Matrix for Account-Based Marketing Platforms, Q3, 2025

QKS Group’s SPARK Matrix™: Account Based Marketing (ABM) Platforms, Q3 2025 report includes a detailed analysis of the global market regarding short-term and long-term growth opportunities, emerging technology trends, market dynamics, and outlook. This research provides strategic information for technology vendors looking to better understand the existing market, support growth strategies, and for users to evaluate vendors’ capabilities, competitive differentiation, and market position.

Informa TechTarget is recognized in the report for several key strengths, including:

• Comprehensive ABM platform capabilities the unify data, analytics, and activation to support full-funnel ABM execution
• Robust and recently expanded market-leading intent data sourced from first-party engagements, enabling more precise signals across several thousand topics and more than 200 market segments
• Precise and scalable go-to-market program enablement
• Managed services such as custom content creation, campaign orchestration and GTM support
• Continued growth in the global ABM market

“We are proud to once again be recognized as a Leader in the SPARK Matrix,” said Gary Nugent, CEO at Informa TechTarget. “This recognition underscores the power of our proprietary intent data and our ability to help customers drive measurable business results across the entire product lifecycle. As ABM has consistently grown increasingly central to global go-to-market strategies, we remain committed to empowering marketing and sales teams to achieve deeper engagement to drive more revenue.”

The SPARK Matrix specifically notes the power and expanded capabilities of Informa TechTarget formed through the December 2024 combination of the digital properties of Informa Tech and TechTarget. The report specifically highlights Informa TechTarget’s ability to deliver end-to-end ABM value, including high-quality first-party intent data, flexible self-service and managed service options, and a global customer base across company sizes and regions. With its proven mix of data, technology, and expertise, Informa TechTarget continues to help B2B organizations worldwide optimize engagement and accelerate pipeline impact.

According to the report, “The merger between TechTarget and Informa unlocks an exciting opportunity to create a more powerful, unified data ecosystem. By combining TechTarget’s real-time behavioral intent data with Informa’s rich industry research, the merged entity will offer unmatched depth and breadth in audience insights…Additional initiatives such as launching new vertical segments, mining offline intent, AI-driven content recommendations, and expanding strategic partnerships demonstrate new avenues to strengthen all technology and service offerings by Informa TechTarget holistically.”

To view the full report, visit: https://www.informatechtarget.com/research-analysis/spark-matrix-for-account-based-marketing-platforms-2025/

About QKS Group

QKS Group is a global analyst and advisory firm helping enterprises, technology vendors, and investors make trusted, data-driven decisions. Our portfolio spans the flagship SPARK Matrix™ evaluation framework, SPARK Plus™ analyst advisory platform, QKS Intelligence™ for market and competitive tracking, and QKS Community™ for CXO leaders and practitioners. All offerings are powered by a Human-Intelligence–driven framework and QKS’s closed-loop research methodology - integrating expert-led insights, quantitative modelling, and continuous validation to deliver credible, outcome-focused intelligence.

For more available research, please visit https://qksgroup.com/

About Informa TechTarget

Informa TechTarget informs, influences and connects the world’s technology buyers and sellers, helping accelerate growth from R&D to ROI. With a vast reach of over 220 highly targeted technology-specific websites and over 50 million permissioned first-party audience members, Informa TechTarget has a unique understanding of and insight into the technology market.

Underpinned by those audiences and their intent data, we offer expert-led, data-driven, and digitally enabled services that deliver significant impact and measurable outcomes to our clients.

Informa TechTarget is headquartered in Boston, MA and has offices in 19 global locations. For more information, visit informatechtarget.com and follow us on LinkedIn.

© 2025 TechTarget, Inc. d/b/a Informa TechTarget. All rights reserved. All trademarks are the property of their respective owners.

View source version on businesswire.com:https://www.businesswire.com/news/home/20250930110833/en/

CONTACT: Garrett Mann

VP of Corporate Communications

Informa TechTarget

617-431-9371

KEYWORD: UNITED STATES NORTH AMERICA MASSACHUSETTS

INDUSTRY KEYWORD: SOFTWARE MOBILE/WIRELESS NETWORKS INTERNET PROFESSIONAL SERVICES DATA MANAGEMENT TECHNOLOGY PUBLISHING DATA ANALYTICS MARKETING ADVERTISING COMMUNICATIONS

SOURCE: TechTarget, Inc.

Copyright Business Wire 2025.

PUB: 09/30/2025 11:08 AM/DISC: 09/30/2025 11:07 AM

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