Estée Lauder Names Nia Long as Brand Ambassador for North America

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NEW YORK--(BUSINESS WIRE)--Oct 9, 2025--

Estée Lauder today announced award-winning actor, producer and author Nia Long as its first Brand Ambassador exclusive to North America. In this role, Nia will appear in campaigns across digital, TV, and print for the brand’s skincare and makeup franchises.

“We are proud to welcome Nia to the Estée Lauder family,” said Fiona Sainty, SVP/GM, Estée Lauder & AERIN Beauty & Bobbi Brown North America. “She is a powerhouse and a cultural force whose authenticity, confidence, and modern point of view on beauty resonate deeply with our brand values. As a longtime advocate for the brand with a deep understanding of beauty as an expression of self-love, she is the perfect choice to serve as our new Brand Ambassador for the North America region.”

“Beauty starts with confidence and honoring your authentic self,” said Nia Long. “I’m excited to partner with Estée Lauder, a storied brand founded by a woman who believed beauty should uplift and empower us to celebrate ourselves every day.”

For over three decades, Nia Long has brought depth and nuance to every role she undertakes, consistently portraying women with strength and resilience. Her work has shaped culture and opened doors for more inclusive storytelling in film and television. A vital force beyond the camera, Nia has become an icon of multidimensional beauty, inspiring generations as a passionate advocate for authenticity, self-expression, and empowerment. These values make her a natural fit to represent Estée Lauder’s most beloved and high-performing skincare and makeup products.

With this partnership, Estée Lauder North America continues its commitment to representing beauty in all forms, inspiring its audience to value self-expression, cultural connection, and the confidence that comes from feeling your most authentic self.

About Nia Long

Nia Long is an Award-winning actor, Grammy-nominated performer and author, who is known for her iconic work and legendary roles across both film and television which has garnered her four NAACP Awards. Long next stars as matriarch ‘Katherine Jackson’ in Lionsgate’s MICHAEL, the highly anticipated biopic of Michael Jackson. Long was recently selected to receive a Star on the Hollywood Walk of Fame and her upcoming memoir published by Gallery Books will be released in 2026. Long was recently honored by Reel Works with the “ChangeMaker” Award.

About Estée Lauder

Estée Lauder is the flagship brand of The Estée Lauder Companies Inc. Founded by Estée Lauder, one of the world’s first female entrepreneurs, the brand today continues her legacy of creating the most innovative, sophisticated, high-performance skincare and makeup products and iconic fragrances – all infused with a deep understanding of women’s needs and desires. Today, Estée Lauder engages with consumers in over 150 countries around the world and at dozens of touch points – from in-store to digital. And each of these relationships consistently reflects Estée’s powerful and authentic point of view.

View source version on businesswire.com:https://www.businesswire.com/news/home/20251009311212/en/

CONTACT: PR Contact:

Ryan Vaughan, Director of Communications and PR, Estée Lauder & AERIN Beauty, North America,[email protected]

KEYWORD: NEW YORK UNITED STATES NORTH AMERICA

INDUSTRY KEYWORD: FASHION ENTERTAINMENT COSMETICS RETAIL LUXURY CELEBRITY

SOURCE: Estée Lauder

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PUB: 10/09/2025 09:00 AM/DISC: 10/09/2025 09:02 AM

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