Dame Acquires Intimacy Wellness Brand Chakrubs, Expanding its Sexual Wellness Portfolio

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NEW YORK--(BUSINESS WIRE)--Apr 22, 2025--

Dame, a trailblazer in the sexual wellness industry, announced its acquisition of Chakrubs, an intimacy wellness brand offering products made from 100% pure crystal. As of today, Dame will offer Chakrubs' products in a variety of different shapes and sizes, further expanding its definition of wellness by integrating these metaphysical tools within Dame. This acquisition marks Dame’s second to date, with the company acquiring emoji-themed, sexual wellness brand Emojibator in early 2024. Dame continues to solidify its position as the leader in the sexual wellness industry and underscores its mission to create a world where wellness is pleasure. Additionally as part of this announcement, Chakrubs founder Vanessa Cuccia will be shifting from company CEO to Brand Director.

“Chakrubs has always been sacred to me, and I want to protect its unique character,” said Vanessa Cuccia, Founder and former CEO of Chakrubs. “I never felt that growth for the sake of expansion was the right approach, but now with Dame, I can recognize the potential to maintain what makes Chakrubs special, while providing the structure it needs to thrive."

Chakrubs' tools are handcrafted from the “ mother stone ”, meaning ethically sourced, never-before-owned crystals. Primarily sourced from Brazil, each crystal carries the powerful metaphysical properties believed to support emotional release, spiritual growth, and self-healing. Because crystals take centuries to form, Chakrubs’ products are designed to last a lifetime, offering a sustainable, soul-centered alternative to synthetic products. Grounded in environmental responsibility, Chakrubs is a trusted brand for those seeking conscious intimacy and crystal-based wellness.

“Dame has built a community of women that embrace sexual well-being, empowering individuals through educational resources, informative content, and supportive interactions. Our goal is to cultivate a supportive environment where purpose-driven brands with a shared goal can flourish alongside one another,“ said Alexandra Fine, Founder of Dame. "I love being part of creating this women-led community where we can uplift each other. Acquiring Chakrubs is a step to further promote the journey of self-love and add to the Dame family as we continue to evolve, break down stigmas, and take our power back.”

This announcement comes on the heels of Dame launching its She's Coming campaign, featuring a giant truck covered with its signature wand vibrator, driving through Dallas to protest a proposed Texas bill that would ban the sale of such items in retail stores unless they register as sexually-oriented businesses.

Chakrubs will be available on Dame’s website on April 22nd as well as Chakrubs' website, chakrubs.com. To learn more, please visit Dame on Instagram @dameproducts and their website, dame.com

ABOUT DAME

Dame is leading a sexual wellness revolution as a women-powered resource for game-changing products for pleasure and supportive content. Through in-depth research, smart design, community input, and plenty of empathy, the Dame team has designed a line of exceptional tools to enhance sexual wellness for vulva-havers and their partners everywhere. Dame is not only revolutionizing toys for sex, but changing the way we experience, understand, and explore sexuality as part of holistic wellbeing. Since 2014, the team has opened doors that have long been closed to the sexuality industry, becoming a key player in the movement to bring pleasure to the forefront of wellness. For more information, visit www.dame.com

ABOUT CHAKRUBS

Chakrubs, established in 2011, focuses on crafting intimacy wellness products exclusively from 100% pure, natural crystals. Their product line features a diverse array of crystal sex toys, specifically designed to enhance both physical pleasure and overall spiritual well-being. Each crystal used is purported to hold unique energetic properties, and customers are encouraged to integrate these tools into their personal self-care practices for self-discovery and individual growth. To find out more, you can visit their official website at www.chakrubs.com.

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CONTACT: Olivia Sepulveda

SolComms

[email protected]

KEYWORD: UNITED STATES NORTH AMERICA NEW YORK

INDUSTRY KEYWORD: RETAIL OTHER CONSUMER CONSUMER OTHER RETAIL WOMEN SPECIALTY

SOURCE: DAME

Copyright Business Wire 2025.

PUB: 04/22/2025 11:00 AM/DISC: 04/22/2025 11:03 AM

http://www.businesswire.com/news/home/20250422638914/en