City Truck Equipment Officially Launches as Standalone Upfitting Brand

Audio By Carbonatix

KANSAS CITY, Mo.--(BUSINESS WIRE)--Nov 17, 2025--

City Rent a Truck announces the launch of its sister company, City Truck Equipment — a full-service upfitting brand providing high-quality, job-ready truck builds.

City Truck Equipment began as an internal solution to overcome delays, backlogs, and quality challenges with external upfitters. By bringing work in-house, City Rent a Truck improved efficiency, quality control, and turnaround times — and soon recognized its customers were facing the same struggles.

“Relying on outside upfitters meant we couldn’t get our customers what they needed within the timelines they expected,” said Jeff Schuetz, President & CEO. “No one will ever care for your customers the way you do. When Customer First is your defining core value, every decision has to focus on improving their experience.”

From Internal Solution to Industry Provider

What began as a small in-house operation has evolved into one of the nation’s fastest-growing upfitters. Over the past five years, City Truck Equipment’s builds have proven themselves in one of the harshest environments possible: rental.

“We’ve spent the last five years upfitting our own rental fleet and watching those trucks perform in the field on some of the toughest jobs imaginable,” said Shaefer Schuetz, Vice President of Business Development. “After perfecting the craft on our own fleet, we’re ready to put a bow on it and offer this service to our customers as well.”

City Truck Equipment operates from its brand-new headquarters in Kansas City, MO, with additional facilities in Olathe, KS; Houston, TX; Atlanta, GA; and St. Louis, MO.

“Over time, we’ve mastered nearly every truck configuration imaginable,” added James McKinley, Vice President of Operations. “Our diverse rental fleet pushed us to become experts in builds ranging from service bodies to tri-axle dumps, and everything in between.”

City Truck Equipment’s capabilities include mechanic body crane trucks, flatbeds, reel transport beds, framer bodies, contractor bodies, van storage systems, and more — all supported by in-house engineering, fabrication, electrical, and hydraulic teams.

Built for Builders

Guided by its brand promise, “Building Trucks That Build America,” City Truck Equipment is made up of builders and problem-solvers who understand the cost of downtime and the value of reliable fleet performance.

“Our passion remains the same,” said Schuetz. “Make the customer experience memorable by building relationships and showing genuine gratitude.”

Both companies operate under the same leadership team, ensuring customers receive the level of service, responsiveness, and quality that have defined the City brand for more than 60 years.

About City Truck Equipment

City Truck Equipment upfits and customizes work trucks and vans for vocational fleets. Every stage of the build process is handled in-house with engineering, fabrication, electrical, and hydraulic expertise.

About City Rent a Truck

Founded in 1964, City Rent a Truck provides commercial truck rentals, rental purchase options (RPOs), and fleet solutions to businesses nationwide.

View source version on businesswire.com:https://www.businesswire.com/news/home/20251113378506/en/

CONTACT: For more information:

Visitcitytruckequipment.comor contact:Zach Baker | Director of Sales

[email protected]| (816) 673-3346

KEYWORD: MISSOURI UNITED STATES NORTH AMERICA

INDUSTRY KEYWORD: FLEET MANAGEMENT AFTERMARKET AUTOMOTIVE TRUCKING TIRES & RUBBER GENERAL AUTOMOTIVE PERFORMANCE & SPECIAL INTEREST TRANSPORT

SOURCE: City Rent a Truck

Copyright Business Wire 2025.

PUB: 11/17/2025 01:24 PM/DISC: 11/17/2025 01:24 PM

http://www.businesswire.com/news/home/20251113378506/en