Board Debuts a Brand-New Kind of Game Console: One That Brings People Together, Face-to-Face
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Audio By Carbonatix
4:45 PM on Tuesday, October 28
The Associated Press
NEW YORK--(BUSINESS WIRE)--Oct 28, 2025--
Board — a first-ever face-to-face game console, launching today — blends the best of board games and video games to bring real-life connection back to the table.
Instead of solo screens and complex controllers, Board invites people of all ages to gather around a shared 24-inch touchscreen and play using intuitive, tactile pieces — like a sponge, rocket, or knife — that “magically” interact with the board. It’s tech that looks modern, feels magical, and plays like a game night should.
Founded by Brynn Putnam, the entrepreneur behind the Mirror fitness system (acquired by lululemon for $500M), Board was born from a simple but urgent insight:
“We didn’t want to make another screen to stare at — we wanted to build something that brings people back to each other,” said Putnam. “Board creates a space for laughter, storytelling, and connection across generations.”
Why Board Matters:
- Designed for connection: A shared screen that sparks conversation, not distraction
- Built for all ages: From kids to grandparents, everyone’s invited.
- Modern play, no barriers: No controllers needed, just your hands and custom pieces that make games easy to learn
“It looks like a screen. It plays like a board game,” said Jennifer Jolly, USA Today Tech-Life Columnist and Today Show Contributor. “And it just might save family game night.”
Gameplay That Brings Everyone In
Board launches with 12 original games, spanning fast-paced arcade rounds to 45-minute collaborative quests—built by award-winning designers from Manifold Garden, Kami, and 7 Wonders Duel. Games are competitive and cooperative, solo to unlimited multiplayer, and span strategy, puzzles, simulation, and reimagined arcade hits.
At the heart of Board is its advanced piece technology, which replaces traditional controllers with real-world objects that players use to slice, pour, push, or build — blending physical and digital play in a way that’s intuitive and joyful for all ages.
Camp’s “Gift of the Season”
Board has been selected as Camp ’s “Gift of the Season” and will be available exclusively at board.fun and Camp retail locations across the U.S. beginning in November.
About Board
Board is a technology company on a mission to reimagine play for the digital age. Its first product fuses screen-powered interactivity with tactile, shared gameplay to create a new category of together-tech. Board is headquartered in New York City. For more information, please visit https://board.fun.
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KEYWORD: UNITED STATES NORTH AMERICA NEW YORK
INDUSTRY KEYWORD: ELECTRONIC GAMES TECHNOLOGY CHILDREN ENTERTAINMENT FAMILY CONSUMER RETAIL CONSUMER ELECTRONICS ONLINE RETAIL
SOURCE: Board
Copyright Business Wire 2025.
PUB: 10/28/2025 04:45 PM/DISC: 10/28/2025 04:45 PM
http://www.businesswire.com/news/home/20251028494163/en
