Big Blue Swim School Opens 50th Location, Accelerates Mission to Teach Children Life Saving Skills

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CHICAGO--(BUSINESS WIRE)--Oct 16, 2025--

Big Blue Swim School, one of the nation's fastest-growing swim school franchises, announced the opening of its 50th location in Katy, Texas. This milestone represents the brand’s accelerated nationwide expansion, while also illustrating the impact of its mission to show kids they can do anything by unlocking their full potential in the water. With more than 250 units sold across the U.S. and a proven model that continues to attract multi-unit operators, Big Blue is positioned for sustained growth heading into 2026.

Big Blue Katy is the company's second location in the Houston market, highlighting the brand's ability to scale quickly in high-demand markets. This milestone reinforces Big Blue’s purpose – to provide more than swim lessons and create big moments that families carry with them long after they leave the pool.

"Reaching our 50 th location is more than a number; it is a testament to our business model, our franchise owners, and the strength of our brand’s purpose," said Brandon Bean, CEO of Big Blue Swim School. "Our growth is fueled by our incredible franchisees who share our mission, and we see this milestone as just the beginning of Big Blue's national footprint."

With a proprietary curriculum developed by professional swimmers, a tech-enabled mobile app for parents, and state-of-the-art facilities, Big Blue offers a highly differentiated swim school experience. The brand's combination of operational support, real estate expertise, and consumer appeal continues to attract qualified franchise partners seeking scalable opportunities.

"From the very beginning, Big Blue has been about more than just swim lessons. Our mission is about creating big moments in children's lives, while also building a sustainable business model for our franchisees," said Chris DeJong, Founder and President of Big Blue Swim School. "This new Texas location demonstrates how our approach resonates with both families and entrepreneurs, and we are excited to continue this momentum across the country."

Big Blue currently operates 50 pools across the U.S., with more than 250 units sold in markets including Chicago, Atlanta, Dallas, and Miami. The company has identified additional growth markets for 2026, including Seattle, Long Island, and Columbus, where it continues to seek qualified franchise partners.

The brand is actively looking for qualified franchise partners to develop in several other key markets nationwide. To learn more about franchising with Big Blue Swim School, please visit https://bigblueswimschool.com/franchising/contact-us/.

About Big Blue Swim School

Big Blue Swim School is one of the nation's fastest-growing swim school franchises, offering best-in-class swim lessons for kids ages three months to 12 years. Founded in 2009 by competitive swimmer Chris DeJong and backed by Level 5 Capital Partners, Big Blue is rapidly expanding through franchising. With 50 pools open nationwide and more than 250 units sold, Big Blue combines strong consumer demand with robust franchisee support — from real estate selection to marketing and operations — to position partners for long-term success. To learn more about franchise opportunities, please visit https://bigblueswimschool.com/franchising/contact-us/.

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CONTACT: Media Contact

Kate Clay

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KEYWORD: ILLINOIS UNITED STATES NORTH AMERICA

INDUSTRY KEYWORD: EDUCATION SPORTS CONSUMER CHILDREN OTHER EDUCATION SWIMMING

SOURCE: Big Blue Swim School

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PUB: 10/16/2025 09:00 AM/DISC: 10/16/2025 08:58 AM

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