Bella Maison, the Brand Behind Turkish Cotton, Launches in the US

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NEW YORK--(BUSINESS WIRE)--Apr 7, 2026--

For years, American home retailers have built their premium positioning on one phrase: Turkish cotton. It signals softness, durability, and heritage. What has been missing is the brand that truly comes from that origin.

Bella Maison is that brand.

Founded in 2016 by a husband-and-wife team, the brand has grown into one of the most recognized home lifestyle companies in its home market.

The US entry marks the most significant single-market expansion in Bella Maison’s history. The company operates 41 stores across nine countries. Bella Maison is a WGSN member, and its Chief Creative Officer, Hatice Tan, was selected as a global trendsetter by WGSN-Lab in 2024.

“American retailers have been selling Turkish cotton for decades. What’s been missing is the style behind it; the taste, the feeling. Bella Maison comes from that world. Our focus is not just quality, but a clear point of view on how a home should look and feel. The United States is not a test market for us. It’s a core market. In five years, this will be a name the American home industry knows well.”

— Muhammed Tan, Founder & CEO, Bella Maison

The Dinnerware at the Center: Olive Collection

Bella Maison enters the US with its Olive Collection, a Mediterranean-inspired range led by hand-illustrated dinnerware and extended across kitchen, bedroom, bathroom and decor. Designed in-house, the collection features earthy greens, warm ivory, and muted gold.

The Material Is the Story

Bella Maison’s bath and bedding collections are made with Turkish cotton sourced from the Aegean region. These long-staple fibers are stronger, more absorbent, and become softer over time. All textiles are produced to OEKO-TEX Standard 100 certification.

The full collection is available at us.bellamaison.com. Follow @bellamaison_usa for more

ABOUT BELLA MAISON

Bella Maison is a home lifestyle brand founded in 2016 in Istanbul. The brand operates 41+ locations across nine countries and launched US operations in 2026.

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KEYWORD: NEW YORK UNITED STATES NORTH AMERICA

INDUSTRY KEYWORD: LUXURY TEXTILES WOMEN DEPARTMENT STORES MANUFACTURING HOME GOODS CONSUMER RETAIL ONLINE RETAIL

SOURCE: Bella Maison

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PUB: 04/07/2026 08:17 AM/DISC: 04/07/2026 08:17 AM

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