AppGate Launches New Strategic Product-Focused Websites

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NEW YORK--(BUSINESS WIRE)--Sep 16, 2025--

AppGate today announced a comprehensive brand refresh and the launch of two new websites designed to streamline its product messaging and reflect its evolving market strategy.

AppGate introduced a new website for its flagship fraud prevention platform, 360 Fraud Protection ( www.360fraud.ai ), and enhanced its existing Zero Trust Network Access (ZTNA) website ( www.appgate.com ). The dual-site strategy clarifies the company’s distinct product lines, offering tailored messaging for each audience.

“Our brand refresh is more than a visual update—it’s a strategic realignment,” said Paul Campaniello, Senior Vice President of Marketing at AppGate. “Not only have we adopted a clean, enterprise-grade aesthetic that reflects our commitment to trust, clarity and innovation, but we’ve separated our offerings, streamlining each solution set. Each site has a simple, direct message highlighting the specific product’s values.”

The new 360 Fraud Protection site includes a restructuring of the product portfolio to clearly differentiate fraud detection from authentication, align product names with customer value, and streamline buying decisions.

“Our customers face rising fraud pressure and shrinking tolerance for friction,” said Mike Lopez, Senior Vice President, 360 Fraud Protection. “This restructuring eliminates ambiguity and makes it easier to see how 360 Fraud Protection helps organizations take control of fraud risk with powerful, flexible capabilities that integrate into existing workflows.”

The 360 Fraud Protection products are:

• 360 Brand Guardian — a comprehensive solution that defends organizations against today’s most critical digital threats. From phishing attacks and social media impersonation to dark web data leaks, customers protect both their brand and their end users’ data.
• 360 Risk Control — an AI-driven fraud risk intelligence platform and management console. It integrates directly into digital workflows and can leverage transaction patterns, behavioral biometrics and device information to prevent fraud in real time.
• 360 Adaptive Authentication — a frictionless mobile and desktop authentication developer framework. Clients build cross-channel login and multi-factor authentication workflows that protect end users from a wide variety of fraud types.

The enhanced Zero Trust Network Access site includes additional information about AppGate’s industry-leading, high-performance ZTNA solution and highlights our new Cyber Advisory Services.

Visit the New 360 Fraud Protection Site

The new 360 Fraud Protection site, www.360fraud.ai, is a dedicated destination for the 360 Fraud Protection portfolio.

Visit the Updated AppGate ZTNA Site

The enhanced AppGate ZTNA site, www.appgate.com, is a dedicated destination for the ZTNA solution portfolio and our new Cyber Advisory Services.

About AppGate

AppGate secures and protects an organization’s most valuable assets with its high performance Zero Trust Network Access (ZTNA) solution and Cyber Advisory Services. AppGate is the only direct-routed ZTNA solution built for peak performance, superior protection and seamless interoperability. AppGate safeguards enterprises and government agencies worldwide. Learn more at appgate.com.

About 360 Fraud Protection

360 Fraud Protection by AppGate provides end-to-end fraud protection in a unified platform. The solution includes 360 Brand Guardian, 360 Risk Control, and 360 Adaptive Authentication. Together they provide comprehensive threat management, brand protection and fraud prevention, safeguarding financial institutions and enterprises worldwide. Learn more at 360fraud.ai.

View source version on businesswire.com:https://www.businesswire.com/news/home/20250916232117/en/

CONTACT: Media Contact:

Rashida Syed

[email protected]

KEYWORD: UNITED STATES NORTH AMERICA NEW YORK

INDUSTRY KEYWORD: DATA MANAGEMENT SECURITY APPS/APPLICATIONS TECHNOLOGY SOFTWARE ARTIFICIAL INTELLIGENCE

SOURCE: AppGate

Copyright Business Wire 2025.

PUB: 09/16/2025 08:00 AM/DISC: 09/16/2025 07:59 AM

http://www.businesswire.com/news/home/20250916232117/en